Brandwave

Apple Notes vs OneNote:Which is more popular?

In September 2026, OneNote had more branded searches than Apple Notes among note-taking apps in New Zealand. OneNote had about 15,400 branded searches, while Apple Notes had 390. OneNote made up 38.8% of all note-taking app searches we track, and Apple Notes accounted for 0.98%. When we asked ChatGPT and Google AI Overviews about note-taking apps, both Apple Notes and OneNote appeared in all five answers. OneNote was mentioned before Apple Notes in three out of five answers.

Among note-taking apps in New Zealand in September 2026

Who do people search for more?

OneNote, about 39 searches for every 1 for Apple Notes

OneNote 15.4K searchesApple Notes 390 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Apple Notes in 5 of 5OneNote in 5 of 5

Who does AI recommend more?

OneNote, named ahead of Apple Notes in 3 of 5 answers

OneNote first in 3Apple Notes first in 2

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Top note-taking apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Apple Notes and OneNote showed up in all five answers. OneNote was listed before Apple Notes in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OneNote1st
  2. Apple Notes2nd
  3. Notion3rd
  4. Obsidian4th
  5. Google Keep5th
  6. Goodnotes6th
  7. Evernote7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Notion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • OneNote5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Obsidian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Apple Notes5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Keep3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Goodnotes3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Evernote1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about note-taking apps

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Apple Notes or OneNote more popular in search?

This chart shows how often people search Google for Apple Notes and OneNote by name. Each line represents a brand's share of searches for all seven note-taking apps we track, month by month, from searches in New Zealand.

Apple Notes and OneNote among note-taking apps in New Zealand, by month

Share of searches by month for OneNote, Apple Notes. The figures are in the table below the chart.

View monthly share of searches table
MonthNotionOneNoteGoogle KeepGoodnotesObsidianEvernoteApple Notes
Oct 202540%39.3%13.3%2.9%1.4%2.1%1%
Nov 202544.9%29.7%17.5%2.7%1.8%2.6%0.91%
Dec 202551.2%19.2%20.9%2.6%2.1%2.4%1.6%
Jan 202654.1%20%17.2%2.7%2.3%2.6%1.1%
Feb 202637.8%45.6%10.3%2.7%1.3%1.5%0.77%
Mar 202633.8%48.8%11%2.9%1.4%1.3%0.84%
Apr 202643.8%35.5%13.9%2.5%1.7%1.7%0.89%
May 202640.2%39.5%13.3%2.9%1.6%1.6%1%
Jun 202642.9%35.6%14.5%2.4%2.1%1.4%1.1%
Jul 202639.9%39.6%14.3%2.3%1.8%1.3%0.81%
Aug 202638.7%38.4%16.1%2.8%1.6%1.5%0.98%
Sep 202639.1%38.8%15.2%2.6%1.7%1.5%0.98%

How has the Apple Notes and OneNote comparison changed over the last 12 months?

3 findings
  • OneNote was ahead of Apple Notes in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Apple Notes’ share of searches among note-taking apps in New Zealand moved from 1% to 0.98%, and its estimated monthly branded searches moved from 480 to 390.
  • Across the 12 months ending September 2026, OneNote’s share of searches among note-taking apps in New Zealand moved from 39.3% to 38.8%, and its estimated monthly branded searches moved from 18.8K to 15.4K.

How did search popularity change for New Zealand note-taking apps in September 2026?

2 changes

  1. Estimated monthly branded searches for Apple Notes in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  2. Estimated monthly branded searches for OneNote in New Zealand fell 18.2% over 12 measured months, from 18.8K to 15.4K in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Apple Notes’ and OneNote’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Notes

1 branded search term

  • apple notes

OneNote

5 branded search terms

  • microsoft onenote
  • onenote
  • onenote app
  • onenote notes
  • onenote template

How the Brand Demand Index is measured

Other head-to-heads among note-taking apps

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