Ente Auth vs Microsoft Authenticator:Which is more popular?
In September 2026, Microsoft Authenticator had more branded searches than Ente Auth among authenticator apps in New Zealand. Microsoft Authenticator had about 3,520 branded searches, while Ente Auth had 90. Microsoft Authenticator made up 39.5% of all authenticator app searches we track, and Ente Auth accounted for 1%. When we asked ChatGPT and Google AI Overviews about authenticator apps, Microsoft Authenticator appeared in all five answers and Ente Auth in two. Microsoft Authenticator was mentioned before Ente Auth in four out of five answers.
Who do people search for more?
Microsoft Authenticator, about 39 searches for every 1 for Ente Auth
Who does AI mention more?
Microsoft Authenticator, mentioned in every answer we collected
Who does AI recommend more?
Microsoft Authenticator, named ahead of Ente Auth in 4 of 5 answers
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Top authenticator apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Microsoft Authenticator appeared in all five answers. Ente Auth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Authenticator was listed before Ente Auth in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about authenticator apps
5 answers
Asked ChatGPT
“Which authenticator app should I use in New Zealand?”
Asked ChatGPT
“What are the best authenticator apps in New Zealand?”
Asked ChatGPT
“What's the best authenticator app in New Zealand for two factor codes?”
Searched Google, AI Overview
“authenticator app”
Searched Google, AI Overview
“auth app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Ente Auth or Microsoft Authenticator more popular in search?
This chart shows how often people search Google for Ente Auth and Microsoft Authenticator by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.
Share of searches by month for Microsoft Authenticator, Ente Auth. The figures are in the table below the chart.
View monthly share of searches table
| Month | Google Authenticator | Microsoft Authenticator | Authy | Cisco Duo | Ente Auth | 2FAS | Aegis Authenticator |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 46% | 5.4% | 1.8% | 0.86% | 0.48% | 0.19% |
| Nov 2025 | 44.8% | 46% | 5.3% | 2.2% | 1% | 0.46% | 0.23% |
| Dec 2025 | 45.8% | 43.2% | 5.8% | 3.4% | 1% | 0.59% | 0.15% |
| Jan 2026 | 47.7% | 43% | 4.7% | 2.7% | 0.9% | 0.7% | 0.4% |
| Feb 2026 | 49.3% | 42.5% | 4.2% | 2.4% | 0.8% | 0.53% | 0.18% |
| Mar 2026 | 49.1% | 42.2% | 4.2% | 2.6% | 0.79% | 0.79% | 0.26% |
| Apr 2026 | 47.6% | 44.1% | 4.4% | 2.2% | 0.72% | 0.72% | 0.2% |
| May 2026 | 55.5% | 36.5% | 4.6% | 1.6% | 0.89% | 0.57% | 0.24% |
| Jun 2026 | 63.5% | 29.5% | 3.7% | 1.7% | 0.81% | 0.66% | 0.15% |
| Jul 2026 | 59% | 33.7% | 3.6% | 2.1% | 0.92% | 0.59% | 0.17% |
| Aug 2026 | 56.8% | 36.1% | 3.6% | 1.9% | 0.99% | 0.45% | 0.18% |
| Sep 2026 | 51.3% | 39.5% | 4.4% | 2.8% | 1% | 0.78% | 0.22% |
How has the Ente Auth and Microsoft Authenticator comparison changed over the last 12 months?
3 findings
- Microsoft Authenticator was ahead of Ente Auth in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ente Auth’s share of searches among authenticator apps in New Zealand moved from 0.86% to 1%, and its estimated monthly branded searches held steady at 90.
- Across the 12 months ending September 2026, Microsoft Authenticator’s share of searches among authenticator apps in New Zealand moved from 46% to 39.5%, and its estimated monthly branded searches moved from 4.8K to 3.5K.
How did search popularity change for New Zealand authenticator apps in September 2026?
1 change
In September 2026, Microsoft Authenticator gained share of searches among authenticator apps in New Zealand, from 36.1% to 39.5%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Ente Auth’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ente Auth
1 branded search term
- ente auth
Microsoft Authenticator
5 branded search terms
- app microsoft authenticator
- microsoft authenticator
- microsoft authenticator 2fa
- microsoft authenticator authenticator
- microsoftauthenticator
Other head-to-heads among authenticator apps
- Google Authenticator vs Microsoft Authenticator: compare popularity
- Google Authenticator vs Authy: compare popularity
- Google Authenticator vs Cisco Duo: compare popularity
- Microsoft Authenticator vs Authy: compare popularity
- Microsoft Authenticator vs Cisco Duo: compare popularity
- Authy vs Cisco Duo: compare popularity
Put your own brand in this comparison
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