Brandwave

Aegis Authenticator vs Microsoft Authenticator:Which is more popular?

In September 2026, Microsoft Authenticator had more branded searches than Aegis Authenticator among authenticator apps in New Zealand. Microsoft Authenticator had about 3,520 branded searches, while Aegis Authenticator had 20. Microsoft Authenticator made up 39.5% of all authenticator app searches we track, and Aegis Authenticator accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about authenticator apps, Microsoft Authenticator appeared in all five answers and Aegis Authenticator in three. Microsoft Authenticator was mentioned before Aegis Authenticator in four out of five answers.

Among authenticator apps in New Zealand in September 2026

Who do people search for more?

Microsoft Authenticator, about 176 searches for every 1 for Aegis Authenticator

Microsoft Authenticator 3.5K searchesAegis Authenticator 20 searches

Who does AI mention more?

Microsoft Authenticator, mentioned in every answer we collected

Microsoft Authenticator in 5 of 5Aegis Authenticator in 3 of 5

Who does AI recommend more?

Microsoft Authenticator, named ahead of Aegis Authenticator in 4 of 5 answers

Microsoft Authenticator first in 4Aegis Authenticator first in 1

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Microsoft Authenticator appeared in all five answers. Aegis Authenticator was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Microsoft Authenticator was listed before Aegis Authenticator in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Authenticator1st
  2. 2FAS2nd
  3. Google Authenticator3rd
  4. Aegis Authenticator4th
  5. Ente Auth5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Aegis Authenticator or Microsoft Authenticator more popular in search?

This chart shows how often people search Google for Aegis Authenticator and Microsoft Authenticator by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.

Aegis Authenticator and Microsoft Authenticator among authenticator apps in New Zealand, by month

Share of searches by month for Microsoft Authenticator, Aegis Authenticator. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthyCisco DuoEnte Auth2FASAegis Authenticator
Oct 202545.3%46%5.4%1.8%0.86%0.48%0.19%
Nov 202544.8%46%5.3%2.2%1%0.46%0.23%
Dec 202545.8%43.2%5.8%3.4%1%0.59%0.15%
Jan 202647.7%43%4.7%2.7%0.9%0.7%0.4%
Feb 202649.3%42.5%4.2%2.4%0.8%0.53%0.18%
Mar 202649.1%42.2%4.2%2.6%0.79%0.79%0.26%
Apr 202647.6%44.1%4.4%2.2%0.72%0.72%0.2%
May 202655.5%36.5%4.6%1.6%0.89%0.57%0.24%
Jun 202663.5%29.5%3.7%1.7%0.81%0.66%0.15%
Jul 202659%33.7%3.6%2.1%0.92%0.59%0.17%
Aug 202656.8%36.1%3.6%1.9%0.99%0.45%0.18%
Sep 202651.3%39.5%4.4%2.8%1%0.78%0.22%

How has the Aegis Authenticator and Microsoft Authenticator comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand authenticator apps in September 2026?

1 change

  1. In September 2026, Microsoft Authenticator gained share of searches among authenticator apps in New Zealand, from 36.1% to 39.5%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Aegis Authenticator’s and Microsoft Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aegis Authenticator

1 branded search term

  • aegis authenticator

Microsoft Authenticator

5 branded search terms

  • app microsoft authenticator
  • microsoft authenticator
  • microsoft authenticator 2fa
  • microsoft authenticator authenticator
  • microsoftauthenticator

How the Brand Demand Index is measured

Other head-to-heads among authenticator apps

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