How popular isThreads in search?
In August 2026, there were an estimated 350 branded searches for Threads in New Zealand which is down 5.4% over the last 11 months. Threads holds <0.01% estimated Share of Search among New Zealand social media platforms and is ranked 9th of 9 competitors for search popularity.
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Which social media platforms compete with Threads?
Share of Search by month for YouTube, Facebook, Instagram, Pinterest, TikTok, Reddit, LinkedIn, Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 30.3% | 8.9% | 4.8% | 4.1% | 3.9% | 2.8% | 1.6% | <0.01% |
| Nov 2025 | 44.6% | 31% | 7.5% | 4.8% | 4.2% | 4% | 2.4% | 1.6% | <0.01% |
| Dec 2025 | 45.5% | 31.6% | 7.6% | 4.1% | 4.2% | 3.9% | 2% | 1.1% | <0.01% |
| Jan 2026 | 44.8% | 31.4% | 7.5% | 4% | 4.2% | 4.7% | 2.4% | 1.1% | <0.01% |
| Feb 2026 | 44.5% | 31.3% | 7.5% | 4.8% | 4.1% | 3.8% | 2.4% | 1.6% | <0.01% |
| Mar 2026 | 46.9% | 27.4% | 7.8% | 5.1% | 4.4% | 4.1% | 2.5% | 1.7% | <0.01% |
| Apr 2026 | 43.8% | 30.9% | 7.3% | 4.7% | 4.9% | 4.6% | 2.3% | 1.5% | <0.01% |
| May 2026 | 42.6% | 30.1% | 8.6% | 5.7% | 4.8% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jun 2026 | 43.3% | 30.6% | 7.2% | 5.8% | 4.9% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jul 2026 | 44.2% | 31.3% | 7.4% | 4.8% | 4.1% | 4.5% | 2.4% | 1.3% | <0.01% |
| Aug 2026 | 43% | 30.5% | 7.2% | 5.7% | 4.9% | 4.5% | 2.8% | 1.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43% | 3.5M | +<0.01% | -1.2 points | |
| 2, held 2nd | 30.5% | 2.5M | +0.4% | -0.8 points | |
| 3, held 3rd | 7.2% | 582K | -0.22% | -0.2 points | |
| 4, held 4th | 5.7% | 462K | +21.5% | +0.9 points | |
| 5, moved from 6th to 5th | 4.9% | 395K | +21% | +0.7 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 4.5% | 361K | +1.7% | -0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.8% | 226K | +21.6% | +0.4 points | |
| 8, held 8th | 1.5% | 124K | +21% | +0.2 points | |
| 9, held 9th | <0.01% | 350 | -16.7% | 0 points |
1.
YouTube43%
held 1st · 3.5M estimated branded searches · +<0.01% vs prior month · -1.2 points
2.
Facebook30.5%
held 2nd · 2.5M estimated branded searches · +0.4% vs prior month · -0.8 points
7.2%
held 3rd · 582K estimated branded searches · -0.22% vs prior month · -0.2 points
5.7%
held 4th · 462K estimated branded searches · +21.5% vs prior month · +0.9 points
5.
TikTok4.9%
moved from 6th to 5th · 395K estimated branded searches · +21% vs prior month · +0.7 points
6.
Reddit4.5%
moved from 5th to 6th · 361K estimated branded searches · +1.7% vs prior month · -0.1 points
7.
LinkedIn
2.8%
held 7th · 226K estimated branded searches · +21.6% vs prior month · +0.4 points
8.
Snapchat1.5%
held 8th · 124K estimated branded searches · +21% vs prior month · +0.2 points
9.
Threads<0.01%
held 9th · 350 estimated branded searches · -16.7% vs prior month · 0 points
Compare search popularity between Threads and its closest rivals
How has branded search demand for Threads changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Threads in New Zealand fell from 370 to 350.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%.
How did search popularity change for New Zealand social media platforms in August 2026?
6 changes
In August 2026, TikTok overtook Reddit to rank 5th among social media platforms in New Zealand, at 4.9%.
In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
In August 2026, YouTube lost estimated Share of Search among social media platforms in New Zealand, from 44.2% to 43%.
In August 2026, Facebook lost estimated Share of Search among social media platforms in New Zealand, from 31.3% to 30.5%.
LinkedIn’s estimated Share of Search among social media platforms in New Zealand has gained ground for 3 months in a row, from 2.3% to 2.8% in August 2026.
Estimated monthly branded searches for Reddit in New Zealand rose 15.6% over 11 measured months, from 312K to 361K in August 2026.
How is Threads measured?
Brandwave collects information about searches that people make online using Threads’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- threads app
- threads meta
- threads social media
Who owns Threads?
Threads is owned by 
Meta. Brandwave also tracks Facebook, 
Instagram, 
Meta Ads, 
Meta Quest, 
WhatsApp and 
Do you work for Threads? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Threads your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.