Brandwave

How popular isFacebook?

In September 2026, people searched for Facebook by name about 2.4 million times in New Zealand, about the same as the previous year. These searches made up 30.6% of all New Zealand social media platform searches, placing Facebook second out of ten platforms. When we asked both ChatGPT and Google AI Overviews about social media platforms, Facebook appeared in all answers and was the most recommended of the ten.

Search and AI answers in September 2026

Facebook is the second most searched of 10 competitors and the most recommended in AI answers.

  1. YouTubeShare of searches 42.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  2. FacebookShare of searches 30.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. InstagramShare of searches 7.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. TikTokShare of searches 4.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  5. PinterestShare of searches 4.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

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Top social media platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Facebook appeared in all five answers. Facebook is the most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Facebook1st
  2. Instagram2nd
  3. TikTok3rd
  4. YouTube4th
  5. WhatsApp5th
  6. LinkedIn6th
  7. Reddit7th
  8. Snapchat8th
  9. Pinterest9th
  10. Threads–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Facebook5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Instagram5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TikTok5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • YouTube4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reddit4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LinkedIn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Snapchat3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pinterest2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WhatsApp2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Threads0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about social media platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which social media platforms compete with Facebook?

Facebook against social media platforms in New Zealand, by month

Share of searches by month for YouTube, Facebook, Instagram, TikTok, Pinterest, Reddit, WhatsApp, LinkedIn. The figures are in the table below the chart.

View monthly share of searches table
MonthYouTubeFacebookInstagramTikTokPinterestRedditWhatsAppLinkedInSnapchatThreads
Oct 202542.9%30.2%8.7%4.1%4.7%3.4%2.1%2.5%1.5%<0.01%
Nov 202543.8%30.9%7.3%4.1%4.8%3.5%1.9%2.1%1.5%<0.01%
Dec 202544.8%31.6%7.4%4.2%4%3.5%1.6%1.8%1.1%<0.01%
Jan 202644%31.2%7.3%4.1%3.9%4.2%2%2.1%1%<0.01%
Feb 202643.8%31%7.2%4.1%4.8%3.5%1.9%2.1%1.5%<0.01%
Mar 202646.2%27.2%7.7%4.3%5%3.7%2%2.3%1.6%<0.01%
Apr 202642.9%30.7%7.1%4.9%4.7%4.1%2.1%2.1%1.5%<0.01%
May 202641.7%29.8%8.4%4.7%5.5%4%2.3%2%1.5%<0.01%
Jun 202642.4%30.2%7%4.8%5.6%4%2.3%2.1%1.5%<0.01%
Jul 202643.4%30.9%7.2%4.1%4.7%4.1%2.1%2.1%1.3%<0.01%
Aug 202642.2%30.2%7%4.8%5.6%4%2.3%2.5%1.5%<0.01%
Sep 202642.8%30.6%7.1%4.9%4.7%4.1%2.3%2.1%1.5%<0.01%

  1. 1.YouTube

    42.8%

    Held 1st. 3.4M estimated branded searches, -<0.01% vs prior month. Share +0.7 points.

  2. 2.Facebook

    30.6%

    Held 2nd. 2.4M estimated branded searches, -0.13% vs prior month. Share +0.4 points.

  3. 3.Instagram

    7.1%

    Held 3rd. 564K estimated branded searches, +0.07% vs prior month. Share +0.1 points.

  4. 4.TikTok

    4.9%

    Moved from 5th to 4th. 388K estimated branded searches, -0.42% vs prior month. Share +0.1 points.

  5. 5.Pinterest

    4.7%

    Moved from 4th to 5th. 371K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.Reddit

    4.1%

    Held 6th. 322K estimated branded searches, -0.41% vs prior month. Share 0 points.

  7. 7.WhatsApp

    2.3%

    Moved from 8th to 7th. 184K estimated branded searches, -0.02% vs prior month. Share 0 points.

  8. 8.LinkedIn

    2.1%

    Moved from 7th to 8th. 166K estimated branded searches, -17.9% vs prior month. Share -0.4 points.

  9. 9.Snapchat

    1.5%

    Held 9th. 120K estimated branded searches, -1.5% vs prior month. Share 0 points.

  10. 10.Threads

    <0.01%

    Held 10th. 440 estimated branded searches, +25.7% vs prior month. Share 0 points.

Compare popularity between Facebook and its closest rivals

Every comparison with Facebook

9 comparisons

How has branded search demand for Facebook changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Facebook in New Zealand held steady at 2.4M.
  • Across the 12 months ending September 2026, Facebook’s share of searches among social media platforms in New Zealand peaked at 31.6% in December 2025 and was lowest at 27.2% in March 2026.

How did search popularity change for New Zealand social media platforms in September 2026?

6 changes

  1. In September 2026, YouTube gained share of searches among social media platforms in New Zealand, from 42.2% to 42.8%.

  2. In September 2026, Pinterest lost share of searches among social media platforms in New Zealand, from 5.6% to 4.7%.

  3. In September 2026, TikTok rose from 5th to 4th among social media platforms in New Zealand.

  4. In September 2026, WhatsApp rose from 8th to 7th among social media platforms in New Zealand.

  5. In September 2026, LinkedIn fell from 7th to 8th among social media platforms in New Zealand.

  6. Estimated monthly branded searches for Threads in New Zealand rose 18.9% over 12 measured months, from 370 to 440 in September 2026.

How are Facebook’s branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Facebook’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • facebook
  • facebook app
  • facebook c
  • facebook long in
  • facebook market
  • facebook msn
  • facebook open
  • facebook social media
  • facebook video downloader
  • liverpool facebook

How the Brand Demand Index is measured

Who owns Facebook?

Facebook is owned by Meta. Brandwave also tracks Instagram, Messenger, Meta Ads, Meta Business Suite, Meta Quest, Threads, WhatsApp and Workplace, owned by the same company, in New Zealand.

Do you work for Facebook? To request corrections or removal please contact us via our support page and we will be happy to assist.

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Is Facebook your brand?

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