Brandwave

How popular isWorkplace in search?

In August 2026, there were an estimated 60 branded searches for Workplace in New Zealand which is down 14.3% over the last 11 months. Workplace holds 0.19% estimated Share of Search among New Zealand team chat apps and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google Chat62.1%
  2. Slack37.3%
  3. Zoho Cliq0.29%
  4. Workplace0.19%
  5. Rocket.Chat0.13%
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Which team chat apps compete with Workplace?

Workplace against team chat apps in New Zealand, by month

Share of Search by month for Google Chat, Slack, Workplace. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle ChatSlackZoho CliqWorkplaceRocket.Chat
Oct 202562.3%37%0.23%0.23%0.29%
Nov 202557.1%42%0.4%0.22%0.29%
Dec 202561.9%37%0.38%0.33%0.38%
Jan 202657.1%41.9%0.53%0.22%0.31%
Feb 202660.9%38%0.39%0.16%0.59%
Mar 202661.6%37.7%0.24%0.18%0.26%
Apr 202657%41.9%0.61%0.14%0.29%
May 202660.7%38.2%0.58%0.19%0.29%
Jun 202665.5%33.8%0.34%0.11%0.17%
Jul 202657.5%42%0.18%0.18%0.18%
Aug 202662.1%37.3%0.29%0.19%0.13%
Sep 2026—————

  1. 1.Google Chat

    62.1%

    held 1st · 19.2K estimated branded searches · +20.4% vs prior month · +4.6 points

  2. 2.Slack

    37.3%

    held 2nd · 11.6K estimated branded searches · -0.77% vs prior month · -4.6 points

  3. 3.Zoho Cliq

    0.29%

    moved from 5th to 3rd · 90 estimated branded searches · +80% vs prior month · +0.1 points

  4. 4.Workplace

    0.19%

    held 4th · 60 estimated branded searches · +20% vs prior month · 0 points

  5. 5.Rocket.Chat

    0.13%

    moved from 3rd to 5th · 40 estimated branded searches · -20% vs prior month · -0.1 points

Compare search popularity between Workplace and its closest rivals

How has branded search demand for Workplace changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Workplace in New Zealand fell from 70 to 60.
  • Across the 11 months ending August 2026, Workplace’s estimated Share of Search among team chat apps in New Zealand held steady, from 0.23% to 0.19%.

How did search popularity change for New Zealand team chat apps in August 2026?

  1. In August 2026, Google Chat gained estimated Share of Search among team chat apps in New Zealand, from 57.5% to 62.1%.

  2. In August 2026, Slack lost estimated Share of Search among team chat apps in New Zealand, from 42% to 37.3%.

  3. In August 2026, Zoho Cliq rose from 5th to 3rd among team chat apps in New Zealand.

  4. In August 2026, Rocket.Chat fell from 3rd to 5th among team chat apps in New Zealand.

  5. Estimated monthly branded searches for Workplace in New Zealand fell 14.3% over 11 measured months, from 70 to 60 in August 2026.

How is Workplace measured?

Brandwave collects information about searches that people make online using Workplace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • workplace app
  • workplace chat
  • workplace from meta
  • workplace workspace

How the Brand Demand Index is measured

Who owns Workplace?

Workplace is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Quest, Threads and WhatsApp, owned by the same company, in New Zealand.

Do you work for Workplace? To request corrections or removal please contact us via our support page and we will be happy to assist.

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