Pumble vs Workplace:Which is more popular?
In September 2026, Pumble and Workplace were level in searches among team chat apps in New Zealand, with an estimated 50 branded searches each, at 0.03% of the total each. When we asked ChatGPT and Google AI Overviews about team chat apps, Pumble appeared in two of the five answers and Workplace in one. Pumble was mentioned before Workplace in two out of three answers that named either.
Who do people search for more?
Pumble and Workplace are searched for about as often as each other.
Who does AI mention more?
Pumble, mentioned in 2 of 5 answers, Workplace in 1
Who does AI recommend more?
Pumble, named ahead of Workplace in 2 of 3 answers
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Top team chat apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Pumble was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Workplace was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pumble was listed before Workplace in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Slack1st
Microsoft Teams2nd
Google Chat3rd
Discord4th- Pumble5th
Rocket.Chat6th
Workplace7th
Zoho Cliq–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discord3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rocket.Chat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about team chat apps
5 answers
Asked ChatGPT
“Which team chat app should I use in New Zealand?”
Asked ChatGPT
“What are the best team chat apps in New Zealand?”
Asked ChatGPT
“What's the best team chat app in New Zealand for a small team?”
Searched Google, AI Overview
“best team chat app”
Searched Google, AI Overview
“work chat app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Pumble or Workplace more popular in search?
This chart shows how often people search Google for Pumble and Workplace by name. Each line represents a brand's share of searches for all eight team chat apps we track, month by month, from searches in New Zealand.
Share of searches by month for Pumble, Workplace. The figures are in the table below the chart.
View monthly share of searches table
| Month | Discord | Google Chat | Microsoft Teams | Slack | Zoho Cliq | Pumble | Rocket.Chat | Workplace |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 9.8% | 10.8% | 5.7% | 0.04% | 0.02% | 0.05% | 0.03% |
| Nov 2025 | 76.4% | 8.3% | 9.1% | 6% | 0.05% | 0.02% | 0.04% | 0.03% |
| Dec 2025 | 79.7% | 8.6% | 6.5% | 5% | 0.05% | 0.03% | 0.05% | 0.04% |
| Jan 2026 | 76.6% | 8.3% | 9% | 5.9% | 0.08% | 0.05% | 0.05% | 0.03% |
| Feb 2026 | 70.3% | 9.1% | 14.8% | 5.5% | 0.06% | 0.04% | 0.09% | 0.02% |
| Mar 2026 | 67.7% | 10.8% | 14.9% | 6.4% | 0.04% | 0.02% | 0.05% | 0.03% |
| Apr 2026 | 76% | 8.4% | 9.5% | 6% | 0.09% | 0.03% | 0.04% | 0.02% |
| May 2026 | 73.6% | 9.6% | 10.9% | 5.8% | 0.09% | 0.03% | 0.04% | 0.03% |
| Jun 2026 | 67.8% | 13.2% | 12.4% | 6.5% | 0.07% | 0.02% | 0.03% | 0.02% |
| Jul 2026 | 72.5% | 9.6% | 10.9% | 6.8% | 0.03% | 0.02% | 0.03% | 0.02% |
| Aug 2026 | 69.9% | 11.2% | 12.3% | 6.5% | 0.05% | 0.04% | 0.02% | 0.03% |
| Sep 2026 | 71.6% | 11.2% | 10.5% | 6.6% | 0.04% | 0.03% | 0.03% | 0.03% |
How has the Pumble and Workplace comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Pumble took it in January 2026, Workplace took it in March 2026, Pumble took it in April 2026.
- Across the 12 months ending September 2026, Pumble’s share of searches among team chat apps in New Zealand moved from 0.02% to 0.03%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, Workplace’s share of searches among team chat apps in New Zealand held steady at 0.03%, and its estimated monthly branded searches moved from 60 to 50.
How did search popularity change for New Zealand team chat apps in September 2026?
2 changes
In September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand.
Estimated monthly branded searches for Pumble in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Pumble’s and Workplace’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among team chat apps
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