Brandwave

How popular isWorkplace?

In September 2026, people searched for Workplace by name about 50 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 0.03% of all New Zealand team chat app searches, placing Workplace eighth out of eight apps. When we asked both ChatGPT and Google AI Overviews about team chat apps, Workplace appeared in one of the five answers and was the seventh most recommended of the eight.

Search and AI answers in September 2026

Workplace is the eighth most searched of 8 competitors and the seventh most recommended in AI answers.

  1. DiscordShare of searches 71.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Google ChatShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Microsoft TeamsShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SlackShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. WorkplaceShare of searches 0.03%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th

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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Workplace was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Workplace is the seventh most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Rocket.Chat6th
  7. Workplace7th
  8. Zoho Cliq–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocket.Chat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which team chat apps compete with Workplace?

Workplace against team chat apps in New Zealand, by month

Share of searches by month for Discord, Google Chat, Microsoft Teams, Slack, Workplace. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordGoogle ChatMicrosoft TeamsSlackZoho CliqPumbleRocket.ChatWorkplace
Oct 202573.6%9.8%10.8%5.7%0.04%0.02%0.05%0.03%
Nov 202576.4%8.3%9.1%6%0.05%0.02%0.04%0.03%
Dec 202579.7%8.6%6.5%5%0.05%0.03%0.05%0.04%
Jan 202676.6%8.3%9%5.9%0.08%0.05%0.05%0.03%
Feb 202670.3%9.1%14.8%5.5%0.06%0.04%0.09%0.02%
Mar 202667.7%10.8%14.9%6.4%0.04%0.02%0.05%0.03%
Apr 202676%8.4%9.5%6%0.09%0.03%0.04%0.02%
May 202673.6%9.6%10.9%5.8%0.09%0.03%0.04%0.03%
Jun 202667.8%13.2%12.4%6.5%0.07%0.02%0.03%0.02%
Jul 202672.5%9.6%10.9%6.8%0.03%0.02%0.03%0.02%
Aug 202669.9%11.2%12.3%6.5%0.05%0.04%0.02%0.03%
Sep 202671.6%11.2%10.5%6.6%0.04%0.03%0.03%0.03%

  1. 1.Discord

    71.6%

    Held 1st. 118K estimated branded searches, +0.28% vs prior month. Share +1.7 points.

  2. 2.Google Chat

    11.2%

    Moved from 3rd to 2nd. 18.5K estimated branded searches, -1.8% vs prior month. Share 0 points.

  3. 3.Microsoft Teams

    10.5%

    Moved from 2nd to 3rd. 17.4K estimated branded searches, -16.3% vs prior month. Share -1.8 points.

  4. 4.Slack

    6.6%

    Held 4th. 10.9K estimated branded searches, -0.37% vs prior month. Share +0.1 points.

  5. 5.Zoho Cliq

    0.04%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  6. 6.Pumble

    0.03%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

  7. 7.Rocket.Chat

    0.03%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

  8. 8.Workplace

    0.03%

    Moved from 7th to 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Workplace and its closest rivals

How has branded search demand for Workplace changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Workplace in New Zealand fell from 60 to 50.
  • Across the 12 months ending September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand.

How did search popularity change for New Zealand team chat apps in September 2026?

6 changes

  1. In September 2026, Discord gained share of searches among team chat apps in New Zealand, from 69.9% to 71.6%.

  2. In September 2026, Microsoft Teams lost share of searches among team chat apps in New Zealand, from 12.3% to 10.5%.

  3. In September 2026, Google Chat rose from 3rd to 2nd among team chat apps in New Zealand.

  4. In September 2026, Rocket.Chat rose from 8th to 7th among team chat apps in New Zealand.

  5. In September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand.

  6. Estimated monthly branded searches for Pumble in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

How are Workplace’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Workplace’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • workplace app
  • workplace from meta
  • workplace workspace

How the Brand Demand Index is measured

Who owns Workplace?

Workplace is owned by Meta. Brandwave also tracks Facebook, Instagram, Messenger, Meta Ads, Meta Business Suite, Meta Quest, Threads and WhatsApp, owned by the same company, in New Zealand.

Do you work for Workplace? To request corrections or removal please contact us via our support page and we will be happy to assist.

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