How popular isSlack?
In September 2026, people searched for Slack by name about 10,900 times in New Zealand, about the same as the previous year. These searches made up 6.6% of all New Zealand team chat app searches, placing Slack fourth out of eight apps. When we asked both ChatGPT and Google AI Overviews about team chat apps, Slack appeared in all answers and was the most recommended of the eight.
Slack is the fourth most searched of 8 competitors and the most recommended in AI answers.
DiscordShare of searches 71.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Google ChatShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
Microsoft TeamsShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
SlackShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Zoho CliqShare of searches 0.04%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top team chat apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Slack appeared in all five answers. Slack is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Slack1st
- Microsoft Teams2nd
- Google Chat3rd
- Discord4th
Pumble5th
Rocket.Chat6th
Workplace7th- Zoho Cliq–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Discord3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Rocket.Chat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about team chat apps
5 answers
Asked ChatGPT
“Which team chat app should I use in New Zealand?”
Asked ChatGPT
“What are the best team chat apps in New Zealand?”
Asked ChatGPT
“What's the best team chat app in New Zealand for a small team?”
Searched Google, AI Overview
“best team chat app”
Searched Google, AI Overview
“work chat app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which team chat apps compete with Slack?
Share of searches by month for Discord, Google Chat, Microsoft Teams, Slack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Discord | Google Chat | Microsoft Teams | Slack | Zoho Cliq | Pumble | Rocket.Chat | Workplace |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 73.6% | 9.8% | 10.8% | 5.7% | 0.04% | 0.02% | 0.05% | 0.03% |
| Nov 2025 | 76.4% | 8.3% | 9.1% | 6% | 0.05% | 0.02% | 0.04% | 0.03% |
| Dec 2025 | 79.7% | 8.6% | 6.5% | 5% | 0.05% | 0.03% | 0.05% | 0.04% |
| Jan 2026 | 76.6% | 8.3% | 9% | 5.9% | 0.08% | 0.05% | 0.05% | 0.03% |
| Feb 2026 | 70.3% | 9.1% | 14.8% | 5.5% | 0.06% | 0.04% | 0.09% | 0.02% |
| Mar 2026 | 67.7% | 10.8% | 14.9% | 6.4% | 0.04% | 0.02% | 0.05% | 0.03% |
| Apr 2026 | 76% | 8.4% | 9.5% | 6% | 0.09% | 0.03% | 0.04% | 0.02% |
| May 2026 | 73.6% | 9.6% | 10.9% | 5.8% | 0.09% | 0.03% | 0.04% | 0.03% |
| Jun 2026 | 67.8% | 13.2% | 12.4% | 6.5% | 0.07% | 0.02% | 0.03% | 0.02% |
| Jul 2026 | 72.5% | 9.6% | 10.9% | 6.8% | 0.03% | 0.02% | 0.03% | 0.02% |
| Aug 2026 | 69.9% | 11.2% | 12.3% | 6.5% | 0.05% | 0.04% | 0.02% | 0.03% |
| Sep 2026 | 71.6% | 11.2% | 10.5% | 6.6% | 0.04% | 0.03% | 0.03% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.6% | 118K | +0.28% | +1.7 points | |
| 2, moved from 3rd to 2nd | 11.2% | 18.5K | -1.8% | 0 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 10.5% | 17.4K | -16.3% | -1.8 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 6.6% | 10.9K | -0.37% | +0.1 points | |
| 5, held 5th | 0.04% | 70 | -22.2% | 0 points | |
| 6, held 6th | 0.03% | 50 | -28.6% | 0 points | |
| 7, moved from 8th to 7th | 0.03% | 50 | +25% | 0 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.03% | 50 | 0% | 0 pointsmoved from 7th to 8th |
1.
Discord71.6%
Held 1st. 118K estimated branded searches, +0.28% vs prior month. Share +1.7 points.
11.2%
Moved from 3rd to 2nd. 18.5K estimated branded searches, -1.8% vs prior month. Share 0 points.
10.5%
Moved from 2nd to 3rd. 17.4K estimated branded searches, -16.3% vs prior month. Share -1.8 points.
4.
Slack6.6%
Held 4th. 10.9K estimated branded searches, -0.37% vs prior month. Share +0.1 points.
0.04%
Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.
6.
Pumble0.03%
Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.
0.03%
Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.
0.03%
Moved from 7th to 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Slack and its closest rivals
Every comparison with Slack
6 comparisons
How has branded search demand for Slack changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Slack in New Zealand held steady at 10.9K.
- Across the 12 months ending September 2026, Slack’s share of searches among team chat apps in New Zealand increased from 5.7% to 6.6%.
- Across the 12 months ending September 2026, Slack’s share of searches among team chat apps in New Zealand peaked at 6.8% in July 2026 and was lowest at 5% in December 2025.
How did search popularity change for New Zealand team chat apps in September 2026?
6 changes
In September 2026, Discord gained share of searches among team chat apps in New Zealand, from 69.9% to 71.6%.
In September 2026, Microsoft Teams lost share of searches among team chat apps in New Zealand, from 12.3% to 10.5%.
In September 2026, Google Chat rose from 3rd to 2nd among team chat apps in New Zealand.
In September 2026, Rocket.Chat rose from 8th to 7th among team chat apps in New Zealand.
In September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand.
Estimated monthly branded searches for Pumble in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.
How are Slack’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Slack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bot slack
- slack
- slack api
- slack app
- slack dl
- slack osx
- slack web
- slack workspace
- the slack
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Is Slack your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.