Brandwave

How popular isPumble?

In September 2026, people searched for Pumble by name about 50 times in New Zealand, a 66.7% increase from the previous year. These searches made up 0.03% of all New Zealand team chat app searches, placing Pumble sixth out of eight apps. When we asked both ChatGPT and Google AI Overviews about team chat apps, Pumble appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Pumble is the sixth most searched of 8 competitors and the fifth most recommended in AI answers.

  1. DiscordShare of searches 71.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Google ChatShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Microsoft TeamsShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SlackShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. PumbleShare of searches 0.03%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pumble was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Pumble is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Rocket.Chat6th
  7. Workplace7th
  8. Zoho Cliq–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocket.Chat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which team chat apps compete with Pumble?

Pumble against team chat apps in New Zealand, by month

Share of searches by month for Discord, Google Chat, Microsoft Teams, Slack, Pumble. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordGoogle ChatMicrosoft TeamsSlackZoho CliqPumbleRocket.ChatWorkplace
Oct 202573.6%9.8%10.8%5.7%0.04%0.02%0.05%0.03%
Nov 202576.4%8.3%9.1%6%0.05%0.02%0.04%0.03%
Dec 202579.7%8.6%6.5%5%0.05%0.03%0.05%0.04%
Jan 202676.6%8.3%9%5.9%0.08%0.05%0.05%0.03%
Feb 202670.3%9.1%14.8%5.5%0.06%0.04%0.09%0.02%
Mar 202667.7%10.8%14.9%6.4%0.04%0.02%0.05%0.03%
Apr 202676%8.4%9.5%6%0.09%0.03%0.04%0.02%
May 202673.6%9.6%10.9%5.8%0.09%0.03%0.04%0.03%
Jun 202667.8%13.2%12.4%6.5%0.07%0.02%0.03%0.02%
Jul 202672.5%9.6%10.9%6.8%0.03%0.02%0.03%0.02%
Aug 202669.9%11.2%12.3%6.5%0.05%0.04%0.02%0.03%
Sep 202671.6%11.2%10.5%6.6%0.04%0.03%0.03%0.03%

  1. 1.Discord

    71.6%

    Held 1st. 118K estimated branded searches, +0.28% vs prior month. Share +1.7 points.

  2. 2.Google Chat

    11.2%

    Moved from 3rd to 2nd. 18.5K estimated branded searches, -1.8% vs prior month. Share 0 points.

  3. 3.Microsoft Teams

    10.5%

    Moved from 2nd to 3rd. 17.4K estimated branded searches, -16.3% vs prior month. Share -1.8 points.

  4. 4.Slack

    6.6%

    Held 4th. 10.9K estimated branded searches, -0.37% vs prior month. Share +0.1 points.

  5. 5.Zoho Cliq

    0.04%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  6. 6.Pumble

    0.03%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

  7. 7.Rocket.Chat

    0.03%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

  8. 8.Workplace

    0.03%

    Moved from 7th to 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Pumble and its closest rivals

Every comparison with Pumble

6 comparisons

How has branded search demand for Pumble changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pumble in New Zealand rose from 30 to 50.
  • Across the 12 months ending September 2026, Pumble rose from 8th to 6th among team chat apps in New Zealand.

How did search popularity change for New Zealand team chat apps in September 2026?

6 changes

  1. In September 2026, Discord gained share of searches among team chat apps in New Zealand, from 69.9% to 71.6%.

  2. In September 2026, Microsoft Teams lost share of searches among team chat apps in New Zealand, from 12.3% to 10.5%.

  3. In September 2026, Google Chat rose from 3rd to 2nd among team chat apps in New Zealand.

  4. In September 2026, Rocket.Chat rose from 8th to 7th among team chat apps in New Zealand.

  5. In September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand.

  6. Estimated monthly branded searches for Pumble in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

How are Pumble’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pumble’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pumble

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How the Brand Demand Index is measured

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