Brandwave

How popular isDiscord?

In September 2026, people searched for Discord by name about 119,000 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 71.6% of all New Zealand team chat app searches, placing Discord first out of eight apps. When we asked both ChatGPT and Google AI Overviews about team chat apps, Discord appeared in three of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Discord is the most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DiscordShare of searches 71.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Google ChatShare of searches 11.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  3. Microsoft TeamsShare of searches 10.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. SlackShare of searches 6.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. Zoho CliqShare of searches 0.04%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Discord website (opens in a new tab)

Follow Discord and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Discord was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Discord is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Rocket.Chat6th
  7. Workplace7th
  8. Zoho Cliq–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocket.Chat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which team chat apps compete with Discord?

Discord against team chat apps in New Zealand, by month

Share of searches by month for Discord, Google Chat, Microsoft Teams, Slack. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordGoogle ChatMicrosoft TeamsSlackZoho CliqPumbleRocket.ChatWorkplace
Oct 202573.6%9.8%10.8%5.7%0.04%0.02%0.05%0.03%
Nov 202576.4%8.3%9.1%6%0.05%0.02%0.04%0.03%
Dec 202579.7%8.6%6.5%5%0.05%0.03%0.05%0.04%
Jan 202676.6%8.3%9%5.9%0.08%0.05%0.05%0.03%
Feb 202670.3%9.1%14.8%5.5%0.06%0.04%0.09%0.02%
Mar 202667.7%10.8%14.9%6.4%0.04%0.02%0.05%0.03%
Apr 202676%8.4%9.5%6%0.09%0.03%0.04%0.02%
May 202673.6%9.6%10.9%5.8%0.09%0.03%0.04%0.03%
Jun 202667.8%13.2%12.4%6.5%0.07%0.02%0.03%0.02%
Jul 202672.5%9.6%10.9%6.8%0.03%0.02%0.03%0.02%
Aug 202669.9%11.2%12.3%6.5%0.05%0.04%0.02%0.03%
Sep 202671.6%11.2%10.5%6.6%0.04%0.03%0.03%0.03%

  1. 1.Discord

    71.6%

    Held 1st. 118K estimated branded searches, +0.28% vs prior month. Share +1.7 points.

  2. 2.Google Chat

    11.2%

    Moved from 3rd to 2nd. 18.5K estimated branded searches, -1.8% vs prior month. Share 0 points.

  3. 3.Microsoft Teams

    10.5%

    Moved from 2nd to 3rd. 17.4K estimated branded searches, -16.3% vs prior month. Share -1.8 points.

  4. 4.Slack

    6.6%

    Held 4th. 10.9K estimated branded searches, -0.37% vs prior month. Share +0.1 points.

  5. 5.Zoho Cliq

    0.04%

    Held 5th. 70 estimated branded searches, -22.2% vs prior month. Share 0 points.

  6. 6.Pumble

    0.03%

    Held 6th. 50 estimated branded searches, -28.6% vs prior month. Share 0 points.

  7. 7.Rocket.Chat

    0.03%

    Moved from 8th to 7th. 50 estimated branded searches, +25% vs prior month. Share 0 points.

  8. 8.Workplace

    0.03%

    Moved from 7th to 8th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Discord and its closest rivals

Every comparison with Discord

15 comparisons

How has branded search demand for Discord changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Discord in New Zealand fell from 142K to 119K.
  • Across the 12 months ending September 2026, Discord’s share of searches among team chat apps in New Zealand decreased from 73.6% to 71.6%.
  • Across the 12 months ending September 2026, Discord’s share of searches among team chat apps in New Zealand peaked at 79.7% in December 2025 and was lowest at 67.7% in March 2026.

How did search popularity change for New Zealand team chat apps in September 2026?

6 changes

  1. In September 2026, Discord gained share of searches among team chat apps in New Zealand, from 69.9% to 71.6%.

  2. In September 2026, Microsoft Teams lost share of searches among team chat apps in New Zealand, from 12.3% to 10.5%.

  3. In September 2026, Google Chat rose from 3rd to 2nd among team chat apps in New Zealand.

  4. In September 2026, Rocket.Chat rose from 8th to 7th among team chat apps in New Zealand.

  5. In September 2026, Workplace fell from 7th to 8th among team chat apps in New Zealand.

  6. Estimated monthly branded searches for Pumble in New Zealand rose 66.7% over 12 measured months, from 30 to 50 in September 2026.

How are Discord’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Discord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • browser discord
  • dating discord servers
  • desktop discord
  • discord
  • discord app
  • discord community platform
  • discord desktop site
  • discord forum
  • discord link
  • discord me
  • discord membership
  • discord messages
  • discord servers
  • discord web
  • discord web browser
  • sexting discord

Do you work for Discord? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Discord compete?

Discord is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Messaging apps2nd of 735.1%Show ranking
Team chat apps1st of 871.6%Shown above
Online community platforms1st of 597.8%Show ranking
Creator with pink hair and a pink jacket

Is Discord your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free