Brandwave

Online community platforms in New Zealand:Which brands are most popular in search?

In August 2026, Discord was the most searched among online community platforms in New Zealand, with an estimated 120K branded searches and 97.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Discord97.6%
  2. Skool2.2%
  3. Mighty Networks0.13%
  4. Circle0.07%
  5. Discourse0.02%

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Share of SearchLeaderboard

Compare the online community and membership platforms New Zealand creators and brands host members on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among online community platforms in New Zealand, by month

Share of Search by month for Discord, Skool. The figures are in the table below the chart.

View monthly share of search table
MonthDiscordSkoolMighty NetworksCircleDiscourse
Oct 202597.7%2.1%0.12%0.07%0.01%
Nov 202597.7%2.1%0.12%0.05%0.01%
Dec 202597.3%2.5%0.14%0.07%<0.01%
Jan 202696.7%3.1%0.19%0.06%<0.01%
Feb 202697.2%2.5%0.19%0.08%0.02%
Mar 202697.7%2.1%0.15%0.06%0.03%
Apr 202697.7%2.1%0.1%0.05%0.02%
May 202697.7%2.1%0.12%0.07%0.02%
Jun 202697.6%2.1%0.15%0.09%0.02%
Jul 202697.7%2.1%0.12%0.07%<0.01%
Aug 202697.6%2.2%0.13%0.07%0.02%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Discord

    97.6%

    held 1st · 120K estimated branded searches · +0.08% vs prior month · -0.1 points

  2. 2.Skool

    2.2%

    held 2nd · 2.6K estimated branded searches · +2.7% vs prior month · +0.1 points

  3. 3.Mighty Networks

    0.13%

    held 3rd · 160 estimated branded searches · +6.7% vs prior month · 0 points

  4. 4.Circle

    0.07%

    held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Discourse

    0.02%

    held 5th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among online community platforms in New Zealand?

In August 2026, Discord was the most searched among online community platforms in New Zealand, with an estimated 120K branded searches and 97.6% estimated Share of Search within this set. Skool is in 2nd place, 95.5 percentage points behind at 2.2% Share of Search.

New Zealand online community platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Discord97.7% → 97.6%97.7%Apr 202696.7%Jan 20261st
Skool2.1% → 2.2%3.1%Jan 20262.1%Mar 20262nd
Mighty Networks0.12% → 0.13%0.19%Jan 20260.1%Apr 20263rd
Circle0.07%0.09%Jun 20260.05%Apr 20264th
Discourse0.01% → 0.02%0.03%Mar 2026<0.01%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Discord’s estimated Share of Search among online community platforms in New Zealand peaked at 97.7% in April 2026 and was lowest at 96.7% in January 2026.
  • Across the 11 months ending August 2026, Skool’s estimated Share of Search among online community platforms in New Zealand peaked at 3.1% in January 2026 and was lowest at 2.1% in March 2026.
  • Across the 11 months ending August 2026, Discord, Skool, Mighty Networks, Circle and Discourse held steady: their estimated Share of Search among online community platforms in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand online community platforms in August 2026?

  1. Estimated monthly branded searches for Discord in New Zealand fell 16.3% over 11 measured months, from 143K to 120K in August 2026.

  2. Estimated monthly branded searches for Skool in New Zealand fell 14.5% over 11 measured months, from 3.1K to 2.6K in August 2026.

  3. Estimated monthly branded searches for Circle in New Zealand fell 10% over 11 measured months, from 100 to 90 in August 2026.

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