Brandwave

How popular isSkool?

In September 2026, people searched for Skool by name about 2,440 times in New Zealand, a 16.7% decrease from the previous year. These searches made up 2% of all New Zealand online community platform searches, placing Skool second out of five platforms. When we asked both ChatGPT and Google AI Overviews about online community platforms, Skool appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Skool is the second most searched of 5 competitors and the fourth most recommended in AI answers.

  1. DiscordShare of searches 97.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SkoolShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Mighty NetworksShare of searches 0.12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CircleShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. DiscourseShare of searches <0.01%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online community platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Skool was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Skool is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Discord2nd
  3. Mighty Networks3rd
  4. Skool4th
  5. Discourse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Discord5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mighty Networks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Circle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Discourse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online community platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which online community platforms compete with Skool?

Skool against online community platforms in New Zealand, by month

Share of searches by month for Discord, Skool. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordSkoolMighty NetworksCircleDiscourse
Oct 202597.8%2%0.12%0.07%0.01%
Nov 202597.8%2.1%0.12%0.05%0.01%
Dec 202597.3%2.5%0.14%0.07%<0.01%
Jan 202696.8%3%0.18%0.06%<0.01%
Feb 202697.3%2.4%0.17%0.07%0.02%
Mar 202697.8%2%0.14%0.06%0.03%
Apr 202697.8%2%0.1%0.05%0.02%
May 202697.8%2%0.12%0.06%0.02%
Jun 202697.7%2%0.14%0.08%0.02%
Jul 202697.8%2%0.12%0.07%<0.01%
Aug 202697.7%2.1%0.12%0.07%0.02%
Sep 202697.8%2%0.12%0.08%<0.01%

  1. 1.Discord

    97.8%

    Held 1st. 119K estimated branded searches, +0.27% vs prior month. Share 0 points.

  2. 2.Skool

    2%

    Held 2nd. 2.4K estimated branded searches, -1.6% vs prior month. Share 0 points.

  3. 3.Mighty Networks

    0.12%

    Held 3rd. 140 estimated branded searches, -6.7% vs prior month. Share 0 points.

  4. 4.Circle

    0.08%

    Held 4th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

  5. 5.Discourse

    <0.01%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Skool and its closest rivals

Every comparison with Skool

3 comparisons

How has branded search demand for Skool changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Skool in New Zealand fell from 2.9K to 2.4K.
  • Across the 12 months ending September 2026, Skool’s share of searches among online community platforms in New Zealand held steady at 2%.

How did search popularity change for New Zealand online community platforms in September 2026?

4 changes

  1. Estimated monthly branded searches for Discourse in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  2. Estimated monthly branded searches for Mighty Networks in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  3. Estimated monthly branded searches for Skool in New Zealand fell 16.7% over 12 measured months, from 2.9K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Discord in New Zealand fell 16.4% over 12 measured months, from 142K to 119K in September 2026.

How are Skool’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Skool’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • knu skool
  • skool
  • skool community platform
  • skool forum
  • skool membership

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How the Brand Demand Index is measured

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