Brandwave

How popular isDiscord?

In September 2026, people searched for Discord by name about 119,000 times in New Zealand, a 16.4% decrease from the previous year. These searches made up 97.8% of all New Zealand online community platform searches, placing Discord first out of five platforms. When we asked both ChatGPT and Google AI Overviews about online community platforms, Discord appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

Discord is the most searched of 5 competitors and the second most recommended in AI answers.

  1. DiscordShare of searches 97.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. SkoolShare of searches 2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Mighty NetworksShare of searches 0.12%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CircleShare of searches 0.08%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. DiscourseShare of searches <0.01%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top online community platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Discord appeared in all five answers. Discord is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Circle1st
  2. Discord2nd
  3. Mighty Networks3rd
  4. Skool4th
  5. Discourse–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Discord5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mighty Networks4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Circle4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Skool1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Discourse0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online community platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which online community platforms compete with Discord?

Discord against online community platforms in New Zealand, by month

Share of searches by month for Discord, Skool. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordSkoolMighty NetworksCircleDiscourse
Oct 202597.8%2%0.12%0.07%0.01%
Nov 202597.8%2.1%0.12%0.05%0.01%
Dec 202597.3%2.5%0.14%0.07%<0.01%
Jan 202696.8%3%0.18%0.06%<0.01%
Feb 202697.3%2.4%0.17%0.07%0.02%
Mar 202697.8%2%0.14%0.06%0.03%
Apr 202697.8%2%0.1%0.05%0.02%
May 202697.8%2%0.12%0.06%0.02%
Jun 202697.7%2%0.14%0.08%0.02%
Jul 202697.8%2%0.12%0.07%<0.01%
Aug 202697.7%2.1%0.12%0.07%0.02%
Sep 202697.8%2%0.12%0.08%<0.01%

  1. 1.Discord

    97.8%

    Held 1st. 119K estimated branded searches, +0.27% vs prior month. Share 0 points.

  2. 2.Skool

    2%

    Held 2nd. 2.4K estimated branded searches, -1.6% vs prior month. Share 0 points.

  3. 3.Mighty Networks

    0.12%

    Held 3rd. 140 estimated branded searches, -6.7% vs prior month. Share 0 points.

  4. 4.Circle

    0.08%

    Held 4th. 100 estimated branded searches, +11.1% vs prior month. Share 0 points.

  5. 5.Discourse

    <0.01%

    Held 5th. 10 estimated branded searches, -50% vs prior month. Share 0 points.

Compare popularity between Discord and its closest rivals

Every comparison with Discord

15 comparisons

How has branded search demand for Discord changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Discord in New Zealand fell from 142K to 119K.
  • Across the 12 months ending September 2026, Discord’s share of searches among online community platforms in New Zealand peaked at 97.8% in April 2026 and was lowest at 96.8% in January 2026.

How did search popularity change for New Zealand online community platforms in September 2026?

4 changes

  1. Estimated monthly branded searches for Discourse in New Zealand fell 50% over 12 measured months, from 20 to 10 in September 2026.

  2. Estimated monthly branded searches for Mighty Networks in New Zealand fell 17.6% over 12 measured months, from 170 to 140 in September 2026.

  3. Estimated monthly branded searches for Skool in New Zealand fell 16.7% over 12 measured months, from 2.9K to 2.4K in September 2026.

  4. Estimated monthly branded searches for Discord in New Zealand fell 16.4% over 12 measured months, from 142K to 119K in September 2026.

How are Discord’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Discord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • browser discord
  • dating discord servers
  • desktop discord
  • discord
  • discord app
  • discord community platform
  • discord desktop site
  • discord forum
  • discord link
  • discord me
  • discord membership
  • discord messages
  • discord servers
  • discord web
  • discord web browser
  • sexting discord

Do you work for Discord? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Discord compete?

Discord is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Messaging apps2nd of 735.1%Show ranking
Team chat apps1st of 871.6%Show ranking
Online community platforms1st of 597.8%Shown above
Creator with pink hair and a pink jacket

Is Discord your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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