Discord vs Messenger:Which is more popular by branded search in New Zealand?
In August 2026, Discord had more branded searches than Messenger among messaging apps in New Zealand. Discord was estimated to have 120K branded searches compared to Messenger’s 5.9K, and held a 35.9% Share of Search versus Messenger’s 1.8%.
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Which is more popular in search, Discord or Messenger?
Compare the messaging apps New Zealanders chat on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Discord, Messenger. The figures are in the table below the chart.
View monthly share of search table
| Month | Discord | Messenger | Viber | Signal | ||
|---|---|---|---|---|---|---|
| Oct 2025 | 51.3% | 42.2% | 2.7% | 1.7% | 1.4% | 0.69% |
| Nov 2025 | 49.8% | 44.1% | 2.3% | 1.8% | 1.5% | 0.54% |
| Dec 2025 | 49% | 43.7% | 2.4% | 2.2% | 1.9% | 0.79% |
| Jan 2026 | 53.1% | 39.6% | 2.5% | 1.9% | 1.9% | 0.88% |
| Feb 2026 | 53.8% | 39.8% | 2.4% | 1.6% | 1.6% | 0.78% |
| Mar 2026 | 53.7% | 40.3% | 2.4% | 1.6% | 1.3% | 0.67% |
| Apr 2026 | 51.4% | 42.5% | 2.4% | 1.7% | 1.3% | 0.7% |
| May 2026 | 54% | 40.4% | 2.1% | 1.4% | 1.4% | 0.79% |
| Jun 2026 | 58% | 35.7% | 2.4% | 1.8% | 1.4% | 0.76% |
| Jul 2026 | 55.4% | 38.1% | 2.5% | 1.9% | 1.3% | 0.81% |
| Aug 2026 | 58% | 35.9% | 2.4% | 1.8% | 1.2% | 0.73% |
| Sep 2026 | — | — | — | — | — | — |
How has the Discord and Messenger comparison changed over the last 12 months?
3 findings
- Discord was ahead of Messenger in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Discord’s estimated Share of Search among messaging apps in New Zealand moved from 42.2% to 35.9%, and its estimated monthly branded searches moved from 143K to 120K.
- Across the 11 months ending August 2026, Messenger’s estimated Share of Search among messaging apps in New Zealand moved from 1.7% to 1.8%, and its estimated monthly branded searches moved from 5.8K to 5.9K.
How did search popularity change for New Zealand messaging apps in August 2026?
1 change
In August 2026, Discord lost estimated Share of Search among messaging apps in New Zealand, from 38.1% to 35.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Discord’s and Messenger’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Discord
24 branded search terms
- browser discord
- dating discord servers
- desktop discord
- discord
- discord app
- discord chat
- discord com
- discord community platform
- discord desktop site
- discord forum
- discord link
- discord me
- discord membership
- discord messages
- discord near me
- discord new zealand
- discord nz
- discord online
- discord online community
- discord servers
- discord web
- discord web app
- discord web browser
- sexting discord
Messenger
8 branded search terms
- deleted messages messenger
- disappearing messages messenger
- fb messenger app
- fb messenger app download
- messenger app
- messenger app for desktop
- messenger chat
- messenger messages
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.