Brandwave

How popular isDiscord in search?

In August 2026, there were an estimated 120K branded searches for Discord in New Zealand which is down 16.3% over the last 11 months. Discord holds 35.9% estimated Share of Search among New Zealand messaging apps and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. WhatsApp58%
  2. Discord35.9%
  3. WeChat2.4%
  4. Messenger1.8%
  5. Viber1.2%
  6. Signal0.73%
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Which messaging apps compete with Discord?

Discord against messaging apps in New Zealand, by month

Share of Search by month for WhatsApp, Discord, WeChat. The figures are in the table below the chart.

View monthly share of search table
MonthWhatsAppDiscordWeChatMessengerViberSignal
Oct 202551.3%42.2%2.7%1.7%1.4%0.69%
Nov 202549.8%44.1%2.3%1.8%1.5%0.54%
Dec 202549%43.7%2.4%2.2%1.9%0.79%
Jan 202653.1%39.6%2.5%1.9%1.9%0.88%
Feb 202653.8%39.8%2.4%1.6%1.6%0.78%
Mar 202653.7%40.3%2.4%1.6%1.3%0.67%
Apr 202651.4%42.5%2.4%1.7%1.3%0.7%
May 202654%40.4%2.1%1.4%1.4%0.79%
Jun 202658%35.7%2.4%1.8%1.4%0.76%
Jul 202655.4%38.1%2.5%1.9%1.3%0.81%
Aug 202658%35.9%2.4%1.8%1.2%0.73%
Sep 2026——————

  1. 1.WhatsApp

    58%

    held 1st · 194K estimated branded searches · +11.2% vs prior month · +2.6 points

  2. 2.Discord

    35.9%

    held 2nd · 120K estimated branded searches · +0.08% vs prior month · -2.2 points

  3. 3.WeChat

    2.4%

    held 3rd · 8K estimated branded searches · +0.76% vs prior month · -0.1 points

  4. 4.Messenger

    1.8%

    held 4th · 5.9K estimated branded searches · -2.5% vs prior month · -0.2 points

  5. 5.Viber

    1.2%

    held 5th · 4.2K estimated branded searches · +4.3% vs prior month · 0 points

  6. 6.Signal

    0.73%

    held 6th · 2.4K estimated branded searches · -5.1% vs prior month · -0.1 points

Compare search popularity between Discord and its closest rivals

How has branded search demand for Discord changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Discord in New Zealand fell from 143K to 120K.
  • Across the 11 months ending August 2026, Discord’s estimated Share of Search among messaging apps in New Zealand decreased from 42.2% to 35.9%.
  • Across the 11 months ending August 2026, Discord’s estimated Share of Search among messaging apps in New Zealand peaked at 44.1% in November 2025 and was lowest at 35.7% in June 2026.

How did search popularity change for New Zealand messaging apps in August 2026?

  1. In August 2026, WhatsApp gained estimated Share of Search among messaging apps in New Zealand, from 55.4% to 58%.

  2. In August 2026, Discord lost estimated Share of Search among messaging apps in New Zealand, from 38.1% to 35.9%.

  3. Estimated monthly branded searches for WeChat in New Zealand fell 13.1% over 11 measured months, from 9.2K to 8K in August 2026.

  4. Estimated monthly branded searches for Viber in New Zealand fell 11.5% over 11 measured months, from 4.7K to 4.2K in August 2026.

Which online community platforms compete with Discord?

Discord against online community platforms in New Zealand, by month

Share of Search by month for Discord, Skool. The figures are in the table below the chart.

View monthly share of search table
MonthDiscordSkoolMighty NetworksCircleDiscourse
Oct 202597.7%2.1%0.12%0.07%0.01%
Nov 202597.7%2.1%0.12%0.05%0.01%
Dec 202597.3%2.5%0.14%0.07%<0.01%
Jan 202696.7%3.1%0.19%0.06%<0.01%
Feb 202697.2%2.5%0.19%0.08%0.02%
Mar 202697.7%2.1%0.15%0.06%0.03%
Apr 202697.7%2.1%0.1%0.05%0.02%
May 202697.7%2.1%0.12%0.07%0.02%
Jun 202697.6%2.1%0.15%0.09%0.02%
Jul 202697.7%2.1%0.12%0.07%<0.01%
Aug 202697.6%2.2%0.13%0.07%0.02%
Sep 2026—————

  1. 1.Discord

    97.6%

    held 1st · 120K estimated branded searches · +0.08% vs prior month · -0.1 points

  2. 2.Skool

    2.2%

    held 2nd · 2.6K estimated branded searches · +2.7% vs prior month · +0.1 points

  3. 3.Mighty Networks

    0.13%

    held 3rd · 160 estimated branded searches · +6.7% vs prior month · 0 points

  4. 4.Circle

    0.07%

    held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Discourse

    0.02%

    held 5th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between Discord and its closest rivals

How has branded search demand for Discord changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Discord’s estimated Share of Search among online community platforms in New Zealand peaked at 97.7% in April 2026 and was lowest at 96.7% in January 2026.

How did search popularity change for New Zealand online community platforms in August 2026?

  1. Estimated monthly branded searches for Discord in New Zealand fell 16.3% over 11 measured months, from 143K to 120K in August 2026.

  2. Estimated monthly branded searches for Skool in New Zealand fell 14.5% over 11 measured months, from 3.1K to 2.6K in August 2026.

  3. Estimated monthly branded searches for Circle in New Zealand fell 10% over 11 measured months, from 100 to 90 in August 2026.

How is Discord measured?

Brandwave collects information about searches that people make online using Discord’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

24 branded search terms

  • browser discord
  • dating discord servers
  • desktop discord
  • discord
  • discord app
  • discord chat
  • discord com
  • discord community platform
  • discord desktop site
  • discord forum
  • discord link
  • discord me
  • discord membership
  • discord messages
  • discord near me
  • discord new zealand
  • discord nz
  • discord online
  • discord online community
  • discord servers
  • discord web
  • discord web app
  • discord web browser
  • sexting discord

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How the Brand Demand Index is measured

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