Circle vs Discord:Which is more popular by branded search in New Zealand?
In August 2026, Discord had more branded searches than Circle among online community platforms in New Zealand. Discord was estimated to have 120K branded searches compared to Circle’s 90, and held a 97.6% Share of Search versus Circle’s 0.07%.
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Which is more popular in search, Circle or Discord?
Compare the online community and membership platforms New Zealand creators and brands host members on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Discord, Circle. The figures are in the table below the chart.
View monthly share of search table
| Month | Discord | Skool | Mighty Networks | Circle | Discourse |
|---|---|---|---|---|---|
| Oct 2025 | 97.7% | 2.1% | 0.12% | 0.07% | 0.01% |
| Nov 2025 | 97.7% | 2.1% | 0.12% | 0.05% | 0.01% |
| Dec 2025 | 97.3% | 2.5% | 0.14% | 0.07% | <0.01% |
| Jan 2026 | 96.7% | 3.1% | 0.19% | 0.06% | <0.01% |
| Feb 2026 | 97.2% | 2.5% | 0.19% | 0.08% | 0.02% |
| Mar 2026 | 97.7% | 2.1% | 0.15% | 0.06% | 0.03% |
| Apr 2026 | 97.7% | 2.1% | 0.1% | 0.05% | 0.02% |
| May 2026 | 97.7% | 2.1% | 0.12% | 0.07% | 0.02% |
| Jun 2026 | 97.6% | 2.1% | 0.15% | 0.09% | 0.02% |
| Jul 2026 | 97.7% | 2.1% | 0.12% | 0.07% | <0.01% |
| Aug 2026 | 97.6% | 2.2% | 0.13% | 0.07% | 0.02% |
| Sep 2026 | — | — | — | — | — |
How has the Circle and Discord comparison changed over the last 12 months?
3 findings
- Discord was ahead of Circle in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Circle’s estimated Share of Search among online community platforms in New Zealand held steady at 0.07%, and its estimated monthly branded searches moved from 100 to 90.
- Across the 11 months ending August 2026, Discord’s estimated Share of Search among online community platforms in New Zealand moved from 97.7% to 97.6%, and its estimated monthly branded searches moved from 143K to 120K.
How did search popularity change for New Zealand online community platforms in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Circle’s and Discord’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Circle
6 branded search terms
- circle community
- circle community platform
- circle forum
- circle membership
- circle online community
- circle so
Discord
24 branded search terms
- browser discord
- dating discord servers
- desktop discord
- discord
- discord app
- discord chat
- discord com
- discord community platform
- discord desktop site
- discord forum
- discord link
- discord me
- discord membership
- discord messages
- discord near me
- discord new zealand
- discord nz
- discord online
- discord online community
- discord servers
- discord web
- discord web app
- discord web browser
- sexting discord
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.