Brandwave

How popular isCircle in search?

In August 2026, there were an estimated 90 branded searches for Circle in New Zealand which is down 10% over the last 11 months. Circle holds 0.07% estimated Share of Search among New Zealand online community platforms and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Discord97.6%
  2. Skool2.2%
  3. Mighty Networks0.13%
  4. Circle0.07%
  5. Discourse0.02%
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Which online community platforms compete with Circle?

Circle against online community platforms in New Zealand, by month

Share of Search by month for Discord, Skool, Circle. The figures are in the table below the chart.

View monthly share of search table
MonthDiscordSkoolMighty NetworksCircleDiscourse
Oct 202597.7%2.1%0.12%0.07%0.01%
Nov 202597.7%2.1%0.12%0.05%0.01%
Dec 202597.3%2.5%0.14%0.07%<0.01%
Jan 202696.7%3.1%0.19%0.06%<0.01%
Feb 202697.2%2.5%0.19%0.08%0.02%
Mar 202697.7%2.1%0.15%0.06%0.03%
Apr 202697.7%2.1%0.1%0.05%0.02%
May 202697.7%2.1%0.12%0.07%0.02%
Jun 202697.6%2.1%0.15%0.09%0.02%
Jul 202697.7%2.1%0.12%0.07%<0.01%
Aug 202697.6%2.2%0.13%0.07%0.02%
Sep 2026—————

  1. 1.Discord

    97.6%

    held 1st · 120K estimated branded searches · +0.08% vs prior month · -0.1 points

  2. 2.Skool

    2.2%

    held 2nd · 2.6K estimated branded searches · +2.7% vs prior month · +0.1 points

  3. 3.Mighty Networks

    0.13%

    held 3rd · 160 estimated branded searches · +6.7% vs prior month · 0 points

  4. 4.Circle

    0.07%

    held 4th · 90 estimated branded searches · 0% vs prior month · 0 points

  5. 5.Discourse

    0.02%

    held 5th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between Circle and its closest rivals

How has branded search demand for Circle changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Circle in New Zealand fell from 100 to 90.
  • Across the 11 months ending August 2026, Circle’s estimated Share of Search among online community platforms in New Zealand held steady at 0.07%.

How did search popularity change for New Zealand online community platforms in August 2026?

  1. Estimated monthly branded searches for Discord in New Zealand fell 16.3% over 11 measured months, from 143K to 120K in August 2026.

  2. Estimated monthly branded searches for Skool in New Zealand fell 14.5% over 11 measured months, from 3.1K to 2.6K in August 2026.

  3. Estimated monthly branded searches for Circle in New Zealand fell 10% over 11 measured months, from 100 to 90 in August 2026.

How is Circle measured?

Brandwave collects information about searches that people make online using Circle’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

6 branded search terms

  • circle community
  • circle community platform
  • circle forum
  • circle membership
  • circle online community
  • circle so

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How the Brand Demand Index is measured

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