Brandwave

Google Chat vs Slack:Which is more popular?

In September 2026, Google Chat had more branded searches than Slack among team chat apps in New Zealand. Google Chat had about 18,500 branded searches, while Slack had 10,900. Google Chat made up 11.2% of all team chat app searches we track, and Slack accounted for 6.6%. When we asked ChatGPT and Google AI Overviews about team chat apps, both Google Chat and Slack appeared in all five answers. Slack was mentioned before Google Chat in every answer.

Among team chat apps in New Zealand in September 2026

Who do people search for more?

Google Chat, about 70% more searches than Slack

Google Chat 18.5K searchesSlack 10.9K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Google Chat in 5 of 5Slack in 5 of 5

Who does AI recommend more?

Slack, named ahead of Google Chat in every answer

Slack first in 5Google Chat never first

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Top team chat apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Google Chat and Slack showed up in all five answers. Slack was listed before Google Chat in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Slack1st
  2. Microsoft Teams2nd
  3. Google Chat3rd
  4. Discord4th
  5. Pumble5th
  6. Rocket.Chat6th
  7. Workplace7th
  8. Zoho Cliq–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Chat5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Teams5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Slack5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Discord3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pumble2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rocket.Chat1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Workplace1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Zoho Cliq0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about team chat apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Google Chat or Slack more popular in search?

This chart shows how often people search Google for Google Chat and Slack by name. Each line represents a brand's share of searches for all eight team chat apps we track, month by month, from searches in New Zealand.

Google Chat and Slack among team chat apps in New Zealand, by month

Share of searches by month for Google Chat, Slack. The figures are in the table below the chart.

View monthly share of searches table
MonthDiscordGoogle ChatMicrosoft TeamsSlackZoho CliqPumbleRocket.ChatWorkplace
Oct 202573.6%9.8%10.8%5.7%0.04%0.02%0.05%0.03%
Nov 202576.4%8.3%9.1%6%0.05%0.02%0.04%0.03%
Dec 202579.7%8.6%6.5%5%0.05%0.03%0.05%0.04%
Jan 202676.6%8.3%9%5.9%0.08%0.05%0.05%0.03%
Feb 202670.3%9.1%14.8%5.5%0.06%0.04%0.09%0.02%
Mar 202667.7%10.8%14.9%6.4%0.04%0.02%0.05%0.03%
Apr 202676%8.4%9.5%6%0.09%0.03%0.04%0.02%
May 202673.6%9.6%10.9%5.8%0.09%0.03%0.04%0.03%
Jun 202667.8%13.2%12.4%6.5%0.07%0.02%0.03%0.02%
Jul 202672.5%9.6%10.9%6.8%0.03%0.02%0.03%0.02%
Aug 202669.9%11.2%12.3%6.5%0.05%0.04%0.02%0.03%
Sep 202671.6%11.2%10.5%6.6%0.04%0.03%0.03%0.03%

How has the Google Chat and Slack comparison changed over the last 12 months?

3 findings
  • Google Chat was ahead of Slack in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Google Chat’s share of searches among team chat apps in New Zealand moved from 9.8% to 11.2%, and its estimated monthly branded searches moved from 18.8K to 18.5K.
  • Across the 12 months ending September 2026, Slack’s share of searches among team chat apps in New Zealand moved from 5.7% to 6.6%, and its estimated monthly branded searches held steady at 10.9K.

How did search popularity change for New Zealand team chat apps in September 2026?

1 change

  1. In September 2026, Google Chat rose from 3rd to 2nd among team chat apps in New Zealand.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Google Chat’s and Slack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Chat

7 branded search terms

  • google chat
  • google chat app
  • google chat avenue
  • google chat spaces
  • google chat workspace
  • googlechat
  • googlechat app

Slack

9 branded search terms

  • bot slack
  • slack
  • slack api
  • slack app
  • slack dl
  • slack osx
  • slack web
  • slack workspace
  • the slack

How the Brand Demand Index is measured

Other head-to-heads among team chat apps

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