Snapchat vs Threads:Which is more popular by branded search in New Zealand?
In August 2026, Snapchat had more branded searches than Threads among social media platforms in New Zealand. Snapchat was estimated to have 124K branded searches compared to Threads’ 350, and held a 1.5% Share of Search versus Threads’ <0.01%.
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Which is more popular in search, Snapchat or Threads?
Compare the social media platforms New Zealanders and New Zealand brands spend time on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snapchat, Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 30.3% | 8.9% | 4.8% | 4.1% | 3.9% | 2.8% | 1.6% | <0.01% |
| Nov 2025 | 44.6% | 31% | 7.5% | 4.8% | 4.2% | 4% | 2.4% | 1.6% | <0.01% |
| Dec 2025 | 45.5% | 31.6% | 7.6% | 4.1% | 4.2% | 3.9% | 2% | 1.1% | <0.01% |
| Jan 2026 | 44.8% | 31.4% | 7.5% | 4% | 4.2% | 4.7% | 2.4% | 1.1% | <0.01% |
| Feb 2026 | 44.5% | 31.3% | 7.5% | 4.8% | 4.1% | 3.8% | 2.4% | 1.6% | <0.01% |
| Mar 2026 | 46.9% | 27.4% | 7.8% | 5.1% | 4.4% | 4.1% | 2.5% | 1.7% | <0.01% |
| Apr 2026 | 43.8% | 30.9% | 7.3% | 4.7% | 4.9% | 4.6% | 2.3% | 1.5% | <0.01% |
| May 2026 | 42.6% | 30.1% | 8.6% | 5.7% | 4.8% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jun 2026 | 43.3% | 30.6% | 7.2% | 5.8% | 4.9% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jul 2026 | 44.2% | 31.3% | 7.4% | 4.8% | 4.1% | 4.5% | 2.4% | 1.3% | <0.01% |
| Aug 2026 | 43% | 30.5% | 7.2% | 5.7% | 4.9% | 4.5% | 2.8% | 1.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Snapchat and Threads comparison changed over the last 12 months?
3 findings
- Snapchat was ahead of Threads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Snapchat’s estimated Share of Search among social media platforms in New Zealand moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 125K to 124K.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 370 to 350.
How did search popularity change for New Zealand social media platforms in August 2026?
0 changes
Neither Snapchat nor Threads moved beyond provider rounding among social media platforms in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Snapchat’s and Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Snapchat
23 branded search terms
- best friend on snapchat
- c08a snapchat
- deleted snapchat
- gay snapchat
- leaked snapchat
- snapchat
- snapchat app
- snapchat best friend list
- snapchat com
- snapchat download
- snapchat filters
- snapchat glasses
- snapchat hacked
- snapchat inc
- snapchat near me
- snapchat new zealand
- snapchat nz
- snapchat online
- snapchat plus
- snapchat social media
- snapchat st
- snapchat web
- snapchat what is it
Threads
3 branded search terms
- threads app
- threads meta
- threads social media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.