Pinterest vs Threads:Which is more popular by branded search in New Zealand?
In August 2026, Pinterest had more branded searches than Threads among social media platforms in New Zealand. Pinterest was estimated to have 462K branded searches compared to Threads’ 350, and held a 5.7% Share of Search versus Threads’ <0.01%.
Follow Pinterest vs Threads and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Pinterest or Threads?
Compare the social media platforms New Zealanders and New Zealand brands spend time on. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Pinterest, Threads. The figures are in the table below the chart.
View monthly share of search table
| Month | YouTube | TikTok | Snapchat | Threads | |||||
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.8% | 30.3% | 8.9% | 4.8% | 4.1% | 3.9% | 2.8% | 1.6% | <0.01% |
| Nov 2025 | 44.6% | 31% | 7.5% | 4.8% | 4.2% | 4% | 2.4% | 1.6% | <0.01% |
| Dec 2025 | 45.5% | 31.6% | 7.6% | 4.1% | 4.2% | 3.9% | 2% | 1.1% | <0.01% |
| Jan 2026 | 44.8% | 31.4% | 7.5% | 4% | 4.2% | 4.7% | 2.4% | 1.1% | <0.01% |
| Feb 2026 | 44.5% | 31.3% | 7.5% | 4.8% | 4.1% | 3.8% | 2.4% | 1.6% | <0.01% |
| Mar 2026 | 46.9% | 27.4% | 7.8% | 5.1% | 4.4% | 4.1% | 2.5% | 1.7% | <0.01% |
| Apr 2026 | 43.8% | 30.9% | 7.3% | 4.7% | 4.9% | 4.6% | 2.3% | 1.5% | <0.01% |
| May 2026 | 42.6% | 30.1% | 8.6% | 5.7% | 4.8% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jun 2026 | 43.3% | 30.6% | 7.2% | 5.8% | 4.9% | 4.4% | 2.3% | 1.5% | <0.01% |
| Jul 2026 | 44.2% | 31.3% | 7.4% | 4.8% | 4.1% | 4.5% | 2.4% | 1.3% | <0.01% |
| Aug 2026 | 43% | 30.5% | 7.2% | 5.7% | 4.9% | 4.5% | 2.8% | 1.5% | <0.01% |
| Sep 2026 | — | — | — | — | — | — | — | — | — |
How has the Pinterest and Threads comparison changed over the last 12 months?
3 findings
- Pinterest was ahead of Threads in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Pinterest’s estimated Share of Search among social media platforms in New Zealand moved from 4.8% to 5.7%, and its estimated monthly branded searches moved from 382K to 462K.
- Across the 11 months ending August 2026, Threads’ estimated Share of Search among social media platforms in New Zealand held steady at <0.01%, and its estimated monthly branded searches moved from 370 to 350.
How did search popularity change for New Zealand social media platforms in August 2026?
1 change
In August 2026, Pinterest gained estimated Share of Search among social media platforms in New Zealand, from 4.8% to 5.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Pinterest’s and Threads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Pinterest
24 branded search terms
- com pinterest
- justin bieber pinterest
- pinterest advertising
- pinterest aesthetic
- pinterest affiliate marketing
- pinterest app
- pinterest art
- pinterest business
- pinterest download
- pinterest hair
- pinterest halloween costumes
- pinterest near me
- pinterest new zealand
- pinterest nz
- pinterest online
- pinterest quotes
- pinterest search
- pinterest short hair
- pinterest social media
- pinterest tato
- pinterest what is it
- sites like pinterest
- web pinterest
Threads
3 branded search terms
- threads app
- threads meta
- threads social media
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.