Google Maps Platform vs Mapbox:Which is more popular by branded search in New Zealand?
In August 2026, Mapbox had more branded searches than Google Maps Platform among mapping and location platforms in New Zealand. Mapbox was estimated to have 670 branded searches compared to Google Maps Platform’s 350, and held a 7.3% Share of Search versus Google Maps Platform’s 3.8%.
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Which is more popular in search, Google Maps Platform or Mapbox?
Compare the mapping, GIS and location data platforms New Zealand developers and councils use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Mapbox, Google Maps Platform. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | QGIS | Mapbox | Google Maps Platform | HERE Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 20.7% | 10.3% | 6.1% | 1.9% |
| Nov 2025 | 57.1% | 24.8% | 9.9% | 6.1% | 2.1% |
| Dec 2025 | 53.6% | 25.1% | 12.4% | 6.1% | 2.7% |
| Jan 2026 | 52.9% | 23.4% | 14.9% | 5.9% | 2.9% |
| Feb 2026 | 66.7% | 19.6% | 8.4% | 2.9% | 2.4% |
| Mar 2026 | 67.8% | 19.9% | 8% | 3.2% | 0.99% |
| Apr 2026 | 61.6% | 22.4% | 10.8% | 3.6% | 1.7% |
| May 2026 | 68.4% | 19.1% | 8.7% | 2.8% | 1.1% |
| Jun 2026 | 68.3% | 18.3% | 8.6% | 3.5% | 1.3% |
| Jul 2026 | 65.7% | 20.6% | 7.7% | 4.6% | 1.4% |
| Aug 2026 | 63.4% | 24.2% | 7.3% | 3.8% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Google Maps Platform and Mapbox comparison changed over the last 12 months?
3 findings
- Mapbox was ahead of Google Maps Platform in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 480 to 350.
- Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand moved from 10.3% to 7.3%, and its estimated monthly branded searches moved from 810 to 670.
How did search popularity change for New Zealand mapping and location platforms in August 2026?
2 changes
In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.
Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Maps Platform’s and Mapbox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Maps Platform
7 branded search terms
- google maps api
- google maps api costs
- google maps platform
- google maps platform geocoding
- google maps platform near me
- googlemapsplatform
- mapsplatform google com
Mapbox
8 branded search terms
- mapbox
- mapbox com
- mapbox geocoding
- mapbox gis
- mapbox mapping
- mapbox maps api
- mapbox online
- mapbox studio
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.