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Mapping and location platforms in New Zealand:Which brands are most popular in search?

In August 2026, Esri ArcGIS was the most searched among mapping and location platforms in New Zealand, with an estimated 5.8K branded searches and 63.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Esri ArcGIS63.4%
  2. QGIS24.2%
  3. Mapbox7.3%
  4. Google Maps Platform3.8%
  5. HERE Technologies1.3%

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Share of SearchLeaderboard

Compare the mapping, GIS and location data platforms New Zealand developers and councils use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mapping and location platforms in New Zealand, by month

Share of Search by month for Esri ArcGIS, QGIS, Mapbox, Google Maps Platform. The figures are in the table below the chart.

View monthly share of search table
MonthEsri ArcGISQGISMapboxGoogle Maps PlatformHERE Technologies
Oct 202561.1%20.7%10.3%6.1%1.9%
Nov 202557.1%24.8%9.9%6.1%2.1%
Dec 202553.6%25.1%12.4%6.1%2.7%
Jan 202652.9%23.4%14.9%5.9%2.9%
Feb 202666.7%19.6%8.4%2.9%2.4%
Mar 202667.8%19.9%8%3.2%0.99%
Apr 202661.6%22.4%10.8%3.6%1.7%
May 202668.4%19.1%8.7%2.8%1.1%
Jun 202668.3%18.3%8.6%3.5%1.3%
Jul 202665.7%20.6%7.7%4.6%1.4%
Aug 202663.4%24.2%7.3%3.8%1.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Esri ArcGIS

    63.4%

    held 1st · 5.8K estimated branded searches · +3.9% vs prior month · -2.3 points

  2. 2.QGIS

    24.2%

    held 2nd · 2.2K estimated branded searches · +26.7% vs prior month · +3.6 points

  3. 3.Mapbox

    7.3%

    held 3rd · 670 estimated branded searches · +1.5% vs prior month · -0.4 points

  4. 4.Google Maps Platform

    3.8%

    held 4th · 350 estimated branded searches · -10.3% vs prior month · -0.8 points

  5. 5.HERE Technologies

    1.3%

    held 5th · 120 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between leading brands

Which brand is most popular in search among mapping and location platforms in New Zealand?

In August 2026, Esri ArcGIS was the most searched among mapping and location platforms in New Zealand, with an estimated 5.8K branded searches and 63.4% estimated Share of Search within this set. QGIS is in 2nd place, 39.2 percentage points behind at 24.2% Share of Search.

New Zealand mapping and location platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Esri ArcGIS61.1% → 63.4%68.4%May 202652.9%Jan 20261st
QGIS20.7% → 24.2%25.1%Dec 202518.3%Jun 20262nd
Mapbox10.3% → 7.3%14.9%Jan 20267.3%Aug 20263rd
Google Maps Platform6.1% → 3.8%6.1%Dec 20252.8%May 20264th
HERE Technologies1.9% → 1.3%2.9%Jan 20260.99%Mar 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among mapping and location platforms in New Zealand increased from 61.1% to 63.4%.
  • Across the 11 months ending August 2026, QGIS’s estimated Share of Search among mapping and location platforms in New Zealand increased from 20.7% to 24.2%.
  • Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand decreased from 10.3% to 7.3%.
  • Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand decreased from 6.1% to 3.8%.
  • Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand decreased from 1.9% to 1.3%.
  • Across the 11 months ending August 2026, Esri ArcGIS’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 68.4% in May 2026 and was lowest at 52.9% in January 2026.
  • Across the 11 months ending August 2026, QGIS’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 25.1% in December 2025 and was lowest at 18.3% in June 2026.
  • Across the 11 months ending August 2026, Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 14.9% in January 2026 and was lowest at 7.3% in August 2026.
  • Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand peaked at 6.1% in December 2025 and was lowest at 2.8% in May 2026.
  • Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand peaked at 2.9% in January 2026 and was lowest at 0.99% in March 2026.

How did search popularity change for New Zealand mapping and location platforms in August 2026?

  1. In August 2026, QGIS gained estimated Share of Search among mapping and location platforms in New Zealand, from 20.6% to 24.2%.

  2. In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%.

  3. In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.

  4. Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.

  5. Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

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