Google Maps Platform vs HERE Technologies:Which is more popular by branded search in New Zealand?
In August 2026, Google Maps Platform had more branded searches than HERE Technologies among mapping and location platforms in New Zealand. Google Maps Platform was estimated to have 350 branded searches compared to HERE Technologies’ 120, and held a 3.8% Share of Search versus HERE Technologies’ 1.3%.
Follow Google Maps Platform vs HERE Technologies and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Google Maps Platform or HERE Technologies?
Compare the mapping, GIS and location data platforms New Zealand developers and councils use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Maps Platform, HERE Technologies. The figures are in the table below the chart.
View monthly share of search table
| Month | Esri ArcGIS | QGIS | Mapbox | Google Maps Platform | HERE Technologies |
|---|---|---|---|---|---|
| Oct 2025 | 61.1% | 20.7% | 10.3% | 6.1% | 1.9% |
| Nov 2025 | 57.1% | 24.8% | 9.9% | 6.1% | 2.1% |
| Dec 2025 | 53.6% | 25.1% | 12.4% | 6.1% | 2.7% |
| Jan 2026 | 52.9% | 23.4% | 14.9% | 5.9% | 2.9% |
| Feb 2026 | 66.7% | 19.6% | 8.4% | 2.9% | 2.4% |
| Mar 2026 | 67.8% | 19.9% | 8% | 3.2% | 0.99% |
| Apr 2026 | 61.6% | 22.4% | 10.8% | 3.6% | 1.7% |
| May 2026 | 68.4% | 19.1% | 8.7% | 2.8% | 1.1% |
| Jun 2026 | 68.3% | 18.3% | 8.6% | 3.5% | 1.3% |
| Jul 2026 | 65.7% | 20.6% | 7.7% | 4.6% | 1.4% |
| Aug 2026 | 63.4% | 24.2% | 7.3% | 3.8% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Google Maps Platform and HERE Technologies comparison changed over the last 12 months?
3 findings
- Google Maps Platform was ahead of HERE Technologies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Maps Platform’s estimated Share of Search among mapping and location platforms in New Zealand moved from 6.1% to 3.8%, and its estimated monthly branded searches moved from 480 to 350.
- Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand moved from 1.9% to 1.3%, and its estimated monthly branded searches moved from 150 to 120.
How did search popularity change for New Zealand mapping and location platforms in August 2026?
2 changes
In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.
Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Maps Platform’s and HERE Technologies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Maps Platform
7 branded search terms
- google maps api
- google maps api costs
- google maps platform
- google maps platform geocoding
- google maps platform near me
- googlemapsplatform
- mapsplatform google com
HERE Technologies
5 branded search terms
- here com
- here maps
- here technologies
- here technologies near me
- heretechnologies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.