Brandwave

How popular isHERE Technologies in search?

In August 2026, there were an estimated 120 branded searches for HERE Technologies in New Zealand which is down 20% over the last 11 months. HERE Technologies holds 1.3% estimated Share of Search among New Zealand mapping and location platforms and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Esri ArcGIS63.4%
  2. QGIS24.2%
  3. Mapbox7.3%
  4. Google Maps Platform3.8%
  5. HERE Technologies1.3%
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Which mapping and location platforms compete with HERE Technologies?

HERE Technologies against mapping and location platforms in New Zealand, by month

Share of Search by month for Esri ArcGIS, QGIS, Mapbox, Google Maps Platform, HERE Technologies. The figures are in the table below the chart.

View monthly share of search table
MonthEsri ArcGISQGISMapboxGoogle Maps PlatformHERE Technologies
Oct 202561.1%20.7%10.3%6.1%1.9%
Nov 202557.1%24.8%9.9%6.1%2.1%
Dec 202553.6%25.1%12.4%6.1%2.7%
Jan 202652.9%23.4%14.9%5.9%2.9%
Feb 202666.7%19.6%8.4%2.9%2.4%
Mar 202667.8%19.9%8%3.2%0.99%
Apr 202661.6%22.4%10.8%3.6%1.7%
May 202668.4%19.1%8.7%2.8%1.1%
Jun 202668.3%18.3%8.6%3.5%1.3%
Jul 202665.7%20.6%7.7%4.6%1.4%
Aug 202663.4%24.2%7.3%3.8%1.3%
Sep 2026—————

  1. 1.Esri ArcGIS

    63.4%

    held 1st · 5.8K estimated branded searches · +3.9% vs prior month · -2.3 points

  2. 2.QGIS

    24.2%

    held 2nd · 2.2K estimated branded searches · +26.7% vs prior month · +3.6 points

  3. 3.Mapbox

    7.3%

    held 3rd · 670 estimated branded searches · +1.5% vs prior month · -0.4 points

  4. 4.Google Maps Platform

    3.8%

    held 4th · 350 estimated branded searches · -10.3% vs prior month · -0.8 points

  5. 5.HERE Technologies

    1.3%

    held 5th · 120 estimated branded searches · 0% vs prior month · -0.1 points

Compare search popularity between HERE Technologies and its closest rivals

How has branded search demand for HERE Technologies changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HERE Technologies in New Zealand fell from 150 to 120.
  • Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand decreased from 1.9% to 1.3%.
  • Across the 11 months ending August 2026, HERE Technologies’ estimated Share of Search among mapping and location platforms in New Zealand peaked at 2.9% in January 2026 and was lowest at 0.99% in March 2026.

How did search popularity change for New Zealand mapping and location platforms in August 2026?

  1. In August 2026, QGIS gained estimated Share of Search among mapping and location platforms in New Zealand, from 20.6% to 24.2%.

  2. In August 2026, Esri ArcGIS lost estimated Share of Search among mapping and location platforms in New Zealand, from 65.7% to 63.4%.

  3. In August 2026, Google Maps Platform lost estimated Share of Search among mapping and location platforms in New Zealand, from 4.6% to 3.8%.

  4. Mapbox’s estimated Share of Search among mapping and location platforms in New Zealand has lost ground for 3 months in a row, from 8.7% to 7.3% in August 2026.

  5. Estimated monthly branded searches for HERE Technologies in New Zealand fell 20% over 11 measured months, from 150 to 120 in August 2026.

How is HERE Technologies measured?

Brandwave collects information about searches that people make online using HERE Technologies’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • here com
  • here maps
  • here technologies
  • here technologies near me
  • heretechnologies

Do you work for HERE Technologies? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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