Google Translate vs Papago:Which is more popular by branded search in New Zealand?
In August 2026, Google Translate had more branded searches than Papago among translation tools in New Zealand. Google Translate was estimated to have 598K branded searches compared to Papago’s 1.7K, and held a 92% Share of Search versus Papago’s 0.26%.
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Which is more popular in search, Google Translate or Papago?
Compare the online translation tools New Zealanders translate text and documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Translate, Papago. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Microsoft Translator | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 3.6% | 0.49% | 0.06% | 0.3% |
| Nov 2025 | 95.5% | 3.6% | 0.53% | 0.15% | 0.24% |
| Dec 2025 | 95.7% | 3.4% | 0.54% | 0.13% | 0.26% |
| Jan 2026 | 95.6% | 3.4% | 0.55% | 0.13% | 0.33% |
| Feb 2026 | 94.5% | 4.5% | 0.48% | 0.1% | 0.36% |
| Mar 2026 | 93.7% | 5.4% | 0.52% | 0.07% | 0.3% |
| Apr 2026 | 94.1% | 5.1% | 0.57% | 0.04% | 0.21% |
| May 2026 | 92.6% | 6.8% | 0.38% | 0.03% | 0.22% |
| Jun 2026 | 92.9% | 6.6% | 0.28% | 0.04% | 0.18% |
| Jul 2026 | 87.8% | 11.6% | 0.32% | 0.05% | 0.22% |
| Aug 2026 | 92% | 7% | 0.4% | 0.39% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the Google Translate and Papago comparison changed over the last 12 months?
3 findings
- Google Translate was ahead of Papago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Translate’s estimated Share of Search among translation tools in New Zealand moved from 95.6% to 92%, and its estimated monthly branded searches moved from 578K to 598K.
- Across the 11 months ending August 2026, Papago’s estimated Share of Search among translation tools in New Zealand moved from 0.3% to 0.26%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand translation tools in August 2026?
2 changes
In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.
In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Google Translate’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Translate
20 branded search terms
- eng to fil google translate
- google translate
- google translate add on chrome
- google translate app
- google translate app android
- google translate eng to hin
- google translate english
- google translate english to china
- google translate english to espanol
- google translate english to japan
- google translate english to sinhala
- google translate near me
- google translate new zealand
- google translate nz
- google translate online
- google translate site
- google translate translate
- googletranslate
- googletranslate translate
- translate google com
Papago
6 branded search terms
- papago
- papago golf club
- papago naver com
- papago near me
- papago s1
- papago translate
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.