Brandwave

DeepL vs QuillBot:Which is more popular in New Zealand?

In October 2026, QuillBot had more branded searches than DeepL among translation apps in New Zealand. QuillBot had about 20,700 branded searches, while DeepL had 11,800. QuillBot made up 4.1% of all translation app searches we track, and DeepL accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about translation apps, DeepL appeared in all five answers and QuillBot in none.

Among translation apps in New Zealand in October 2026

Who do people search for more?

QuillBot, about 75% more searches than DeepL

QuillBot 20.7K searchesDeepL 11.8K searches

Who does AI mention more?

DeepL, mentioned in every answer we collected

DeepL in 5 of 5QuillBot in 0 of 5

Who does AI recommend more?

DeepL, the only one of the two named

DeepL first in 5QuillBot never named

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Top translation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DeepL appeared in all five answers. QuillBot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Translate1st
  2. DeepL2nd
  3. Microsoft Translator3rd
  4. Papago4th
  5. QuillBot–
  6. Reverso–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papago1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuillBot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about translation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeepL or QuillBot more popular in search?

This chart shows how often people search Google for DeepL and QuillBot by name. Each line represents a brand's share of searches for all six translation apps we track, month by month, from searches in New Zealand.

DeepL and QuillBot among translation apps in New Zealand, by month

Share of searches by month for QuillBot, DeepL. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateQuillBotDeepLReversoPapagoMicrosoft Translator
Nov 202591.8%3.9%3.5%0.49%0.22%0.15%
Dec 202593.7%2.2%3.3%0.5%0.24%0.12%
Jan 202693.6%2.2%3.3%0.5%0.31%0.12%
Feb 202691%3.8%4.3%0.44%0.33%0.1%
Mar 202686.2%8.1%4.9%0.45%0.27%0.06%
Apr 202688.8%5.7%4.8%0.5%0.2%0.04%
May 202687.2%5.6%6.6%0.34%0.21%0.03%
Jun 202689.2%3.9%6.4%0.25%0.17%0.04%
Jul 202684.9%2.7%11.8%0.29%0.22%0.05%
Aug 202686.6%5.8%6.6%0.35%0.25%0.37%
Sep 202690.8%5.8%2.8%0.37%0.19%0.05%
Oct 202693%4.1%2.3%0.34%0.17%0.05%

How has branded search for DeepL and QuillBot changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending October 2026: DeepL took it in December 2025, QuillBot took it in March 2026, DeepL took it in May 2026, QuillBot took it in September 2026.
  • Across the 12 months ending October 2026, DeepL’s share of searches among translation apps in New Zealand moved from 3.5% to 2.3%, and its estimated monthly branded searches moved from 21.7K to 11.8K.
  • Across the 12 months ending October 2026, QuillBot’s share of searches among translation apps in New Zealand moved from 3.9% to 4.1%, and its estimated monthly branded searches moved from 24.6K to 20.7K.

How did search popularity change for New Zealand translation apps in October 2026?

2 changes

  1. In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%.

  2. DeepL’s share of searches among translation apps in New Zealand has lost ground for 3 months in a row, from 11.8% to 2.3% in October 2026.

How are DeepL’s and QuillBot’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using DeepL’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeepL

3 branded search terms

  • deepl
  • deepl translate
  • translate deepl

QuillBot

11 branded search terms

  • paraphrase quillbot
  • quillbot
  • quillbot ai
  • quillbot ai paraphrasing
  • quillbot ai summarizer
  • quillbot paraphrase
  • quillbot paraphrase tool
  • quillbot paraphrasing
  • quillbot paraphrasing tool
  • quillbot sentence rewriter
  • quillbot summarizer

How the Brand Demand Index is measured

Other head-to-heads among translation apps

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