Translation apps in New Zealand:Which are most popular?

Name: Translation apps in New Zealand: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In October 2026, Google Translate was the most searched translation app in New Zealand, accounting for 93% of all searches among the six apps tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Google Translate and DeepL showed up in every answer. Google Translate was recommended most often, coming first in every response.

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Top translation apps in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Google Translate and DeepL appeared every time. Google Translate was recommended most often, coming first in every answer. DeepL was second, and Microsoft Translator was third. QuillBot, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Google Translate	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DeepL	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Microsoft Translator	Named in 2 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	3 of 5
Papago	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
QuillBot	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Reverso	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Papago1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
QuillBot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about translation apps

5 answers

Asked ChatGPT
“Which translation app should I use in New Zealand?”
1. 1Google Translate
2. 2DeepL
Asked ChatGPT
“What are the best translation apps in New Zealand?”
Asked ChatGPT
“What's the best translation app in New Zealand for quick language help?”
Searched Google, AI Overview
“best translation app”
1. 1Google Translate
2. 2DeepL
3. 3Papago
Searched Google, AI Overview
“translate app”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which translation apps do people search for most?

This chart shows how often people search Google for each translation app by name. Each line represents a brand's share of searches for all six translation apps we track, month by month, from searches in New Zealand.

Share of searches among translation apps in New Zealand, by month

Month	Google Translate	QuillBot	DeepL	Reverso	Papago	Microsoft Translator
Nov 2025	91.8%	3.9%	3.5%	0.49%	0.22%	0.15%
Dec 2025	93.7%	2.2%	3.3%	0.5%	0.24%	0.12%
Jan 2026	93.6%	2.2%	3.3%	0.5%	0.31%	0.12%
Feb 2026	91%	3.8%	4.3%	0.44%	0.33%	0.1%
Mar 2026	86.2%	8.1%	4.9%	0.45%	0.27%	0.06%
Apr 2026	88.8%	5.7%	4.8%	0.5%	0.2%	0.04%
May 2026	87.2%	5.6%	6.6%	0.34%	0.21%	0.03%
Jun 2026	89.2%	3.9%	6.4%	0.25%	0.17%	0.04%
Jul 2026	84.9%	2.7%	11.8%	0.29%	0.22%	0.05%
Aug 2026	86.6%	5.8%	6.6%	0.35%	0.25%	0.37%
Sep 2026	90.8%	5.8%	2.8%	0.37%	0.19%	0.05%
Oct 2026	93%	4.1%	2.3%	0.34%	0.17%	0.05%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Google Translate Google	93%	470K	-0.41%	+2.2 points
2, held 2nd	QuillBot	4.1%	20.7K	-31.1%	-1.7 points
3, held 3rd	DeepL	2.3%	11.8K	-18.5%	-0.5 points
4, held 4th	Reverso	0.34%	1.7K	-9.5%	0 points
5, held 5th	PapagoNAVER	0.17%	840	-14.3%	0 points
6, held 6th	Microsoft Translator Microsoft	0.05%	260	+8.3%	0 points

1.Google Translate
93%
Held 1st. 470K estimated branded searches, -0.41% vs prior month. Share +2.2 points.
2.QuillBot
4.1%
Held 2nd. 20.7K estimated branded searches, -31.1% vs prior month. Share -1.7 points.
3.DeepL
2.3%
Held 3rd. 11.8K estimated branded searches, -18.5% vs prior month. Share -0.5 points.
4.Reverso
0.34%
Held 4th. 1.7K estimated branded searches, -9.5% vs prior month. Share 0 points.
5.Papago
0.17%
Held 5th. 840 estimated branded searches, -14.3% vs prior month. Share 0 points.
6.Microsoft Translator
0.05%
Held 6th. 260 estimated branded searches, +8.3% vs prior month. Share 0 points.

Which brand is most popular in search among translation apps in New Zealand?

6 brands

In October 2026, Google Translate was the most searched among translation apps in New Zealand, with an estimated 470K branded searches, 93% of all searches for the six tracked by the Brandwave Brand Demand Index. QuillBot is in 2nd place, 88.9 percentage points behind at 4.1%.

New Zealand translation apps, last 12 months ending October 2026
Brand	Share of searches	Peak	Low	Rank
Google Translate	91.8% → 93%	93.7%Dec 2025	84.9%Jul 2026	1st
QuillBot	3.9% → 4.1%	8.1%Mar 2026	2.2%Dec 2025	2nd
DeepL	3.5% → 2.3%	11.8%Jul 2026	2.3%Oct 2026	3rd
Reverso	0.49% → 0.34%	0.5%Jan 2026	0.25%Jun 2026	4th
Papago	0.22% → 0.17%	0.33%Feb 2026	0.17%Oct 2026	5th
Microsoft Translator	0.15% → 0.05%	0.37%Aug 2026	0.03%May 2026	6th

Each finding as a sentence

Across the 12 months ending October 2026, Google Translate’s share of searches among translation apps in New Zealand increased from 91.8% to 93%.
Across the 12 months ending October 2026, DeepL’s share of searches among translation apps in New Zealand decreased from 3.5% to 2.3%.
Across the 12 months ending October 2026, Google Translate’s share of searches among translation apps in New Zealand peaked at 93.7% in December 2025 and was lowest at 84.9% in July 2026.
Across the 12 months ending October 2026, QuillBot’s share of searches among translation apps in New Zealand peaked at 8.1% in March 2026 and was lowest at 2.2% in December 2025.
Across the 12 months ending October 2026, DeepL’s share of searches among translation apps in New Zealand peaked at 11.8% in July 2026 and was lowest at 2.3% in October 2026.
Across the 12 months ending October 2026, QuillBot, Reverso, Papago and Microsoft Translator held steady: their share of searches among translation apps in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand translation apps in October 2026?

6 changes

In October 2026, Google Translate gained share of searches among translation apps in New Zealand, from 90.8% to 93%.
In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%.
DeepL’s share of searches among translation apps in New Zealand has lost ground for 3 months in a row, from 11.8% to 2.3% in October 2026.
Estimated monthly branded searches for Microsoft Translator in New Zealand fell 72% over 12 measured months, from 930 to 260 in October 2026.
Estimated monthly branded searches for Reverso in New Zealand fell 44% over 12 measured months, from 3.1K to 1.7K in October 2026.
Estimated monthly branded searches for Papago in New Zealand fell 39.1% over 12 measured months, from 1.4K to 840 in October 2026.

How are branded searches counted for translation apps?

49 search terms

Each brand's share of searches among translation apps comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.