Brandwave

How popular isDeepL in search?

In August 2026, there were an estimated 45.3K branded searches for DeepL in New Zealand which is up 108% over the last 11 months. DeepL holds 7% estimated Share of Search among New Zealand translation tools and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Google Translate92%
  2. DeepL7%
  3. Reverso0.4%
  4. Microsoft Translator0.39%
  5. Papago0.26%
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Which translation tools compete with DeepL?

DeepL against translation tools in New Zealand, by month

Share of Search by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TranslateDeepLReversoMicrosoft TranslatorPapago
Oct 202595.6%3.6%0.49%0.06%0.3%
Nov 202595.5%3.6%0.53%0.15%0.24%
Dec 202595.7%3.4%0.54%0.13%0.26%
Jan 202695.6%3.4%0.55%0.13%0.33%
Feb 202694.5%4.5%0.48%0.1%0.36%
Mar 202693.7%5.4%0.52%0.07%0.3%
Apr 202694.1%5.1%0.57%0.04%0.21%
May 202692.6%6.8%0.38%0.03%0.22%
Jun 202692.9%6.6%0.28%0.04%0.18%
Jul 202687.8%11.6%0.32%0.05%0.22%
Aug 202692%7%0.4%0.39%0.26%
Sep 2026—————

  1. 1.Google Translate

    92%

    held 1st · 598K estimated branded searches · -8.3% vs prior month · +4.2 points

  2. 2.DeepL

    7%

    held 2nd · 45.3K estimated branded searches · -47.5% vs prior month · -4.6 points

  3. 3.Reverso

    0.4%

    held 3rd · 2.6K estimated branded searches · +12% vs prior month · +0.1 points

  4. 4.Microsoft Translator

    0.39%

    moved from 5th to 4th · 2.5K estimated branded searches · +578.4% vs prior month · +0.3 points

  5. 5.Papago

    0.26%

    moved from 4th to 5th · 1.7K estimated branded searches · +6.2% vs prior month · 0 points

Compare search popularity between DeepL and its closest rivals

How has branded search demand for DeepL changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DeepL in New Zealand rose from 21.8K to 45.3K.
  • Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand increased from 3.6% to 7%.
  • Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand peaked at 11.6% in July 2026 and was lowest at 3.4% in January 2026.

How did search popularity change for New Zealand translation tools in August 2026?

  1. In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.

  2. In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%.

  3. In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.

  4. In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.

  5. Estimated monthly branded searches for Reverso in New Zealand fell 11.8% over 11 measured months, from 3K to 2.6K in August 2026.

How is DeepL measured?

Brandwave collects information about searches that people make online using DeepL’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • deepl
  • deepl com
  • deepl online
  • deepl translate
  • translate deepl

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How the Brand Demand Index is measured

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