DeepL vs Papago:Which is more popular by branded search in New Zealand?
In August 2026, DeepL had more branded searches than Papago among translation tools in New Zealand. DeepL was estimated to have 45.3K branded searches compared to Papago’s 1.7K, and held a 7% Share of Search versus Papago’s 0.26%.
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Which is more popular in search, DeepL or Papago?
Compare the online translation tools New Zealanders translate text and documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeepL, Papago. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Translate | DeepL | Reverso | Microsoft Translator | Papago |
|---|---|---|---|---|---|
| Oct 2025 | 95.6% | 3.6% | 0.49% | 0.06% | 0.3% |
| Nov 2025 | 95.5% | 3.6% | 0.53% | 0.15% | 0.24% |
| Dec 2025 | 95.7% | 3.4% | 0.54% | 0.13% | 0.26% |
| Jan 2026 | 95.6% | 3.4% | 0.55% | 0.13% | 0.33% |
| Feb 2026 | 94.5% | 4.5% | 0.48% | 0.1% | 0.36% |
| Mar 2026 | 93.7% | 5.4% | 0.52% | 0.07% | 0.3% |
| Apr 2026 | 94.1% | 5.1% | 0.57% | 0.04% | 0.21% |
| May 2026 | 92.6% | 6.8% | 0.38% | 0.03% | 0.22% |
| Jun 2026 | 92.9% | 6.6% | 0.28% | 0.04% | 0.18% |
| Jul 2026 | 87.8% | 11.6% | 0.32% | 0.05% | 0.22% |
| Aug 2026 | 92% | 7% | 0.4% | 0.39% | 0.26% |
| Sep 2026 | — | — | — | — | — |
How has the DeepL and Papago comparison changed over the last 12 months?
3 findings
- DeepL was ahead of Papago in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, DeepL’s estimated Share of Search among translation tools in New Zealand moved from 3.6% to 7%, and its estimated monthly branded searches moved from 21.8K to 45.3K.
- Across the 11 months ending August 2026, Papago’s estimated Share of Search among translation tools in New Zealand moved from 0.3% to 0.26%, and its estimated monthly branded searches moved from 1.8K to 1.7K.
How did search popularity change for New Zealand translation tools in August 2026?
2 changes
In August 2026, DeepL lost estimated Share of Search among translation tools in New Zealand, from 11.6% to 7%.
In August 2026, Papago fell from 4th to 5th among translation tools in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using DeepL’s and Papago’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.