Brandwave

Google Translate vs QuillBot:Which is more popular in New Zealand?

In October 2026, Google Translate had more branded searches than QuillBot among translation apps in New Zealand. Google Translate had about 470,000 branded searches, while QuillBot had 20,700. Google Translate made up 93% of all translation app searches we track, and QuillBot accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about translation apps, Google Translate appeared in all five answers and QuillBot in none.

Among translation apps in New Zealand in October 2026

Who do people search for more?

Google Translate, about 23 searches for every 1 for QuillBot

Google Translate 470K searchesQuillBot 20.7K searches

Who does AI mention more?

Google Translate, mentioned in every answer we collected

Google Translate in 5 of 5QuillBot in 0 of 5

Who does AI recommend more?

Google Translate, the only one of the two named

Google Translate first in 5QuillBot never named

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Top translation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Translate appeared in all five answers. QuillBot did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Translate1st
  2. DeepL2nd
  3. Microsoft Translator3rd
  4. Papago4th
  5. QuillBot–
  6. Reverso–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papago1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuillBot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about translation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Google Translate or QuillBot more popular in search?

This chart shows how often people search Google for Google Translate and QuillBot by name. Each line represents a brand's share of searches for all six translation apps we track, month by month, from searches in New Zealand.

Google Translate and QuillBot among translation apps in New Zealand, by month

Share of searches by month for Google Translate, QuillBot. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateQuillBotDeepLReversoPapagoMicrosoft Translator
Nov 202591.8%3.9%3.5%0.49%0.22%0.15%
Dec 202593.7%2.2%3.3%0.5%0.24%0.12%
Jan 202693.6%2.2%3.3%0.5%0.31%0.12%
Feb 202691%3.8%4.3%0.44%0.33%0.1%
Mar 202686.2%8.1%4.9%0.45%0.27%0.06%
Apr 202688.8%5.7%4.8%0.5%0.2%0.04%
May 202687.2%5.6%6.6%0.34%0.21%0.03%
Jun 202689.2%3.9%6.4%0.25%0.17%0.04%
Jul 202684.9%2.7%11.8%0.29%0.22%0.05%
Aug 202686.6%5.8%6.6%0.35%0.25%0.37%
Sep 202690.8%5.8%2.8%0.37%0.19%0.05%
Oct 202693%4.1%2.3%0.34%0.17%0.05%

How has branded search for Google Translate and QuillBot changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand translation apps in October 2026?

2 changes

  1. In October 2026, Google Translate gained share of searches among translation apps in New Zealand, from 90.8% to 93%.

  2. In October 2026, QuillBot lost share of searches among translation apps in New Zealand, from 5.8% to 4.1%.

How are Google Translate’s and QuillBot’s branded searches counted?

31 search terms

Brandwave collects information about searches that people make online using Google Translate’s and QuillBot’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Translate

20 branded search terms

  • eng to fil google translate
  • google translate
  • google translate add on chrome
  • google translate app
  • google translate app android
  • google translate eng to hin
  • google translate english
  • google translate english to china
  • google translate english to espanol
  • google translate english to japan
  • google translate english to sinhala
  • google translate near me
  • google translate new zealand
  • google translate nz
  • google translate online
  • google translate site
  • google translate translate
  • googletranslate
  • googletranslate translate
  • translate google com

QuillBot

11 branded search terms

  • paraphrase quillbot
  • quillbot
  • quillbot ai
  • quillbot ai paraphrasing
  • quillbot ai summarizer
  • quillbot paraphrase
  • quillbot paraphrase tool
  • quillbot paraphrasing
  • quillbot paraphrasing tool
  • quillbot sentence rewriter
  • quillbot summarizer

How the Brand Demand Index is measured

Other head-to-heads among translation apps

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