Brandwave

DeepL vs Google Translate:Which is more popular in New Zealand?

In October 2026, Google Translate had more branded searches than DeepL among translation apps in New Zealand. Google Translate had about 470,000 branded searches, while DeepL had 11,800. Google Translate made up 93% of all translation app searches we track, and DeepL accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about translation apps, both DeepL and Google Translate appeared in all five answers. Google Translate was mentioned before DeepL in every answer.

Among translation apps in New Zealand in October 2026

Who do people search for more?

Google Translate, about 40 searches for every 1 for DeepL

Google Translate 470K searchesDeepL 11.8K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

DeepL in 5 of 5Google Translate in 5 of 5

Who does AI recommend more?

Google Translate, named ahead of DeepL in every answer

Google Translate first in 5DeepL never first

Follow DeepL vs Google Translate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top translation apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both DeepL and Google Translate showed up in all five answers. Google Translate was listed before DeepL in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Translate1st
  2. DeepL2nd
  3. Microsoft Translator3rd
  4. Papago4th
  5. QuillBot–
  6. Reverso–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Translate5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeepL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Microsoft Translator3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Papago1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • QuillBot0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reverso0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about translation apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is DeepL or Google Translate more popular in search?

This chart shows how often people search Google for DeepL and Google Translate by name. Each line represents a brand's share of searches for all six translation apps we track, month by month, from searches in New Zealand.

DeepL and Google Translate among translation apps in New Zealand, by month

Share of searches by month for Google Translate, DeepL. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle TranslateQuillBotDeepLReversoPapagoMicrosoft Translator
Nov 202591.8%3.9%3.5%0.49%0.22%0.15%
Dec 202593.7%2.2%3.3%0.5%0.24%0.12%
Jan 202693.6%2.2%3.3%0.5%0.31%0.12%
Feb 202691%3.8%4.3%0.44%0.33%0.1%
Mar 202686.2%8.1%4.9%0.45%0.27%0.06%
Apr 202688.8%5.7%4.8%0.5%0.2%0.04%
May 202687.2%5.6%6.6%0.34%0.21%0.03%
Jun 202689.2%3.9%6.4%0.25%0.17%0.04%
Jul 202684.9%2.7%11.8%0.29%0.22%0.05%
Aug 202686.6%5.8%6.6%0.35%0.25%0.37%
Sep 202690.8%5.8%2.8%0.37%0.19%0.05%
Oct 202693%4.1%2.3%0.34%0.17%0.05%

How has branded search for DeepL and Google Translate changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand translation apps in October 2026?

2 changes

  1. In October 2026, Google Translate gained share of searches among translation apps in New Zealand, from 90.8% to 93%.

  2. DeepL’s share of searches among translation apps in New Zealand has lost ground for 3 months in a row, from 11.8% to 2.3% in October 2026.

How are DeepL’s and Google Translate’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using DeepL’s and Google Translate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeepL

3 branded search terms

  • deepl
  • deepl translate
  • translate deepl

Google Translate

20 branded search terms

  • eng to fil google translate
  • google translate
  • google translate add on chrome
  • google translate app
  • google translate app android
  • google translate eng to hin
  • google translate english
  • google translate english to china
  • google translate english to espanol
  • google translate english to japan
  • google translate english to sinhala
  • google translate near me
  • google translate new zealand
  • google translate nz
  • google translate online
  • google translate site
  • google translate translate
  • googletranslate
  • googletranslate translate
  • translate google com

How the Brand Demand Index is measured

Other head-to-heads among translation apps

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free