Brandwave

Google Translate vs Microsoft Translator:Which is more popular by branded search in New Zealand?

In August 2026, Google Translate had more branded searches than Microsoft Translator among translation tools in New Zealand. Google Translate was estimated to have 598K branded searches compared to Microsoft Translator’s 2.5K, and held a 92% Share of Search versus Microsoft Translator’s 0.39%.

Share of Search among translation tools in New Zealand in August 2026Which is more popular in search, Google Translate or Microsoft Translator?
Google Translate92%598K searches
vs
Microsoft Translator0.39%2.5K searches
Add a brand to this comparison

Follow Google Translate vs Microsoft Translator and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Google Translate or Microsoft Translator?

Compare the online translation tools New Zealanders translate text and documents with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Google Translate and Microsoft Translator among translation tools in New Zealand, by month

Share of Search by month for Google Translate, Microsoft Translator. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle TranslateDeepLReversoMicrosoft TranslatorPapago
Oct 202595.6%3.6%0.49%0.06%0.3%
Nov 202595.5%3.6%0.53%0.15%0.24%
Dec 202595.7%3.4%0.54%0.13%0.26%
Jan 202695.6%3.4%0.55%0.13%0.33%
Feb 202694.5%4.5%0.48%0.1%0.36%
Mar 202693.7%5.4%0.52%0.07%0.3%
Apr 202694.1%5.1%0.57%0.04%0.21%
May 202692.6%6.8%0.38%0.03%0.22%
Jun 202692.9%6.6%0.28%0.04%0.18%
Jul 202687.8%11.6%0.32%0.05%0.22%
Aug 202692%7%0.4%0.39%0.26%
Sep 2026—————

How has the Google Translate and Microsoft Translator comparison changed over the last 12 months?

How did search popularity change for New Zealand translation tools in August 2026?

  1. In August 2026, Google Translate gained estimated Share of Search among translation tools in New Zealand, from 87.8% to 92%.

  2. In August 2026, Microsoft Translator rose from 5th to 4th among translation tools in New Zealand.

How each brand is measured

Brandwave collects information about searches that people make online using Google Translate’s and Microsoft Translator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Translate

20 branded search terms

  • eng to fil google translate
  • google translate
  • google translate add on chrome
  • google translate app
  • google translate app android
  • google translate eng to hin
  • google translate english
  • google translate english to china
  • google translate english to espanol
  • google translate english to japan
  • google translate english to sinhala
  • google translate near me
  • google translate new zealand
  • google translate nz
  • google translate online
  • google translate site
  • google translate translate
  • googletranslate
  • googletranslate translate
  • translate google com

Microsoft Translator

7 branded search terms

  • app microsoft translator
  • microsoft translator
  • microsoft translator app
  • microsoft translator online
  • microsoft translator translate
  • microsofttranslator
  • microsofttranslator translate

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start your marketing record