Brandwave

Ente Auth vs Google Authenticator:Which is more popular?

In September 2026, Google Authenticator had more branded searches than Ente Auth among authenticator apps in New Zealand. Google Authenticator had about 4,580 branded searches, while Ente Auth had 90. Google Authenticator made up 51.3% of all authenticator app searches we track, and Ente Auth accounted for 1%. When we asked ChatGPT and Google AI Overviews about authenticator apps, Google Authenticator appeared in four of the five answers and Ente Auth in two. Google Authenticator was mentioned before Ente Auth in three out of five answers.

Among authenticator apps in New Zealand in September 2026

Who do people search for more?

Google Authenticator, about 51 searches for every 1 for Ente Auth

Google Authenticator 4.6K searchesEnte Auth 90 searches

Who does AI mention more?

Google Authenticator, mentioned in 4 of 5 answers, Ente Auth in 2

Google Authenticator in 4 of 5Ente Auth in 2 of 5

Who does AI recommend more?

Google Authenticator, named ahead of Ente Auth in 3 of 5 answers

Google Authenticator first in 3Ente Auth first in 2

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Top authenticator apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Authenticator was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ente Auth was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Google Authenticator was listed before Ente Auth in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Microsoft Authenticator1st
  2. 2FAS2nd
  3. Google Authenticator3rd
  4. Aegis Authenticator4th
  5. Ente Auth5th
  6. Authy6th
  7. Cisco Duo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Microsoft Authenticator5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Authenticator4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • 2FAS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Aegis Authenticator3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ente Auth2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Authy1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cisco Duo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about authenticator apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Ente Auth or Google Authenticator more popular in search?

This chart shows how often people search Google for Ente Auth and Google Authenticator by name. Each line represents a brand's share of searches for all seven authenticator apps we track, month by month, from searches in New Zealand.

Ente Auth and Google Authenticator among authenticator apps in New Zealand, by month

Share of searches by month for Google Authenticator, Ente Auth. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle AuthenticatorMicrosoft AuthenticatorAuthyCisco DuoEnte Auth2FASAegis Authenticator
Oct 202545.3%46%5.4%1.8%0.86%0.48%0.19%
Nov 202544.8%46%5.3%2.2%1%0.46%0.23%
Dec 202545.8%43.2%5.8%3.4%1%0.59%0.15%
Jan 202647.7%43%4.7%2.7%0.9%0.7%0.4%
Feb 202649.3%42.5%4.2%2.4%0.8%0.53%0.18%
Mar 202649.1%42.2%4.2%2.6%0.79%0.79%0.26%
Apr 202647.6%44.1%4.4%2.2%0.72%0.72%0.2%
May 202655.5%36.5%4.6%1.6%0.89%0.57%0.24%
Jun 202663.5%29.5%3.7%1.7%0.81%0.66%0.15%
Jul 202659%33.7%3.6%2.1%0.92%0.59%0.17%
Aug 202656.8%36.1%3.6%1.9%0.99%0.45%0.18%
Sep 202651.3%39.5%4.4%2.8%1%0.78%0.22%

How has the Ente Auth and Google Authenticator comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand authenticator apps in September 2026?

1 change

  1. In September 2026, Google Authenticator lost share of searches among authenticator apps in New Zealand, from 56.8% to 51.3%.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Ente Auth’s and Google Authenticator’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ente Auth

1 branded search term

  • ente auth

Google Authenticator

8 branded search terms

  • 2fa google authenticator
  • google auth
  • google authenticator app
  • google authenticator authenticator
  • google authenticator desktop
  • google authenticator pc
  • google google authenticator
  • googleauthenticator

How the Brand Demand Index is measured

Other head-to-heads among authenticator apps

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