Bark vs Google Family Link:Which is more popular by branded search in New Zealand?
In August 2026, Google Family Link had more branded searches than Bark among family location apps in New Zealand. Google Family Link was estimated to have 5.8K branded searches compared to Bark’s 100, and held a 61.4% Share of Search versus Bark’s 1.1%.
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Which is more popular in search, Bark or Google Family Link?
Compare the family location sharing and safety apps New Zealand households use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Google Family Link, Bark. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Family Link | Life360 | Find My | Bark |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 26.3% | 6.3% | 2.2% |
| Nov 2025 | 63.4% | 28.8% | 6% | 1.9% |
| Dec 2025 | 69.2% | 24.9% | 4.7% | 1.2% |
| Jan 2026 | 71.4% | 23.3% | 4.6% | 0.72% |
| Feb 2026 | 73.4% | 20.8% | 4.6% | 1.2% |
| Mar 2026 | 65.1% | 26.9% | 6.7% | 1.3% |
| Apr 2026 | 68.8% | 23.8% | 6.2% | 1.2% |
| May 2026 | 62% | 29.1% | 7.6% | 1.2% |
| Jun 2026 | 61.5% | 27.1% | 10.4% | 0.98% |
| Jul 2026 | 58.8% | 27.8% | 12.6% | 0.81% |
| Aug 2026 | 61.4% | 24.8% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Bark and Google Family Link comparison changed over the last 12 months?
3 findings
- Google Family Link was ahead of Bark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand moved from 2.2% to 1.1%, and its estimated monthly branded searches moved from 160 to 100.
- Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand moved from 65.3% to 61.4%, and its estimated monthly branded searches moved from 4.8K to 5.8K.
How did search popularity change for New Zealand family location apps in August 2026?
2 changes
In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.
Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bark’s and Google Family Link’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bark
2 branded search terms
- bark app
- bark parental controls
Google Family Link
14 branded search terms
- families google
- family link
- family link app
- family link app google
- family link google
- family link google com
- family link parental controls
- google family link
- google family link family tracker
- google family link location sharing
- google family link near me
- google family link online
- google family link parental controls
- googlefamilylink
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.