Brandwave

Family location apps in New Zealand:Which brands are most popular in search?

In August 2026, Google Family Link was the most searched among family location apps in New Zealand, with an estimated 5.8K branded searches and 61.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Google Family Link61.4%
  2. Life36024.8%
  3. Find My12.7%
  4. Bark1.1%

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Share of SearchLeaderboard

Compare the family location sharing and safety apps New Zealand households use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among family location apps in New Zealand, by month

Share of Search by month for Google Family Link, Life360, Find My. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Family LinkLife360Find MyBark
Oct 202565.3%26.3%6.3%2.2%
Nov 202563.4%28.8%6%1.9%
Dec 202569.2%24.9%4.7%1.2%
Jan 202671.4%23.3%4.6%0.72%
Feb 202673.4%20.8%4.6%1.2%
Mar 202665.1%26.9%6.7%1.3%
Apr 202668.8%23.8%6.2%1.2%
May 202662%29.1%7.6%1.2%
Jun 202661.5%27.1%10.4%0.98%
Jul 202658.8%27.8%12.6%0.81%
Aug 202661.4%24.8%12.7%1.1%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Google Family Link

    61.4%

    held 1st · 5.8K estimated branded searches · -1.4% vs prior month · +2.7 points

  2. 2.Life360

    24.8%

    held 2nd · 2.3K estimated branded searches · -15.9% vs prior month · -3 points

  3. 3.Find My

    12.7%

    held 3rd · 1.2K estimated branded searches · -4.8% vs prior month · +0.1 points

  4. 4.Bark

    1.1%

    held 4th · 100 estimated branded searches · +25% vs prior month · +0.3 points

Compare search popularity between leading brands

Which brand is most popular in search among family location apps in New Zealand?

In August 2026, Google Family Link was the most searched among family location apps in New Zealand, with an estimated 5.8K branded searches and 61.4% estimated Share of Search within this set. Life360 is in 2nd place, 36.6 percentage points behind at 24.8% Share of Search.

New Zealand family location apps, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Google Family Link65.3% → 61.4%73.4%Feb 202658.8%Jul 20261st
Life36026.3% → 24.8%29.1%May 202620.8%Feb 20262nd
Find My6.3% → 12.7%12.7%Aug 20264.6%Jan 20263rd
Bark2.2% → 1.1%2.2%Oct 20250.72%Jan 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand decreased from 65.3% to 61.4%.
  • Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand decreased from 26.3% to 24.8%.
  • Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand increased from 6.3% to 12.7%.
  • Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand decreased from 2.2% to 1.1%.
  • Across the 11 months ending August 2026, Google Family Link’s estimated Share of Search among family location apps in New Zealand peaked at 73.4% in February 2026 and was lowest at 58.8% in July 2026.
  • Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand peaked at 29.1% in May 2026 and was lowest at 20.8% in February 2026.
  • Across the 11 months ending August 2026, Find My’s estimated Share of Search among family location apps in New Zealand peaked at 12.7% in August 2026 and was lowest at 4.6% in January 2026.
  • Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand peaked at 2.2% in October 2025 and was lowest at 0.72% in January 2026.

How did search popularity change for New Zealand family location apps in August 2026?

  1. In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.

  2. In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.

  3. Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026.

  4. Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.

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