Brandwave

How popular isLife360 in search?

In August 2026, there were an estimated 2.3K branded searches for Life360 in New Zealand which is up 20.2% over the last 11 months. Life360 holds 24.8% estimated Share of Search among New Zealand family location apps and is ranked 2nd of 4 competitors for search popularity.

Share of Search, August 2026
  1. Google Family Link61.4%
  2. Life36024.8%
  3. Find My12.7%
  4. Bark1.1%
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Which family location apps compete with Life360?

Life360 against family location apps in New Zealand, by month

Share of Search by month for Google Family Link, Life360, Find My. The figures are in the table below the chart.

View monthly share of search table
MonthGoogle Family LinkLife360Find MyBark
Oct 202565.3%26.3%6.3%2.2%
Nov 202563.4%28.8%6%1.9%
Dec 202569.2%24.9%4.7%1.2%
Jan 202671.4%23.3%4.6%0.72%
Feb 202673.4%20.8%4.6%1.2%
Mar 202665.1%26.9%6.7%1.3%
Apr 202668.8%23.8%6.2%1.2%
May 202662%29.1%7.6%1.2%
Jun 202661.5%27.1%10.4%0.98%
Jul 202658.8%27.8%12.6%0.81%
Aug 202661.4%24.8%12.7%1.1%
Sep 2026————

  1. 1.Google Family Link

    61.4%

    held 1st · 5.8K estimated branded searches · -1.4% vs prior month · +2.7 points

  2. 2.Life360

    24.8%

    held 2nd · 2.3K estimated branded searches · -15.9% vs prior month · -3 points

  3. 3.Find My

    12.7%

    held 3rd · 1.2K estimated branded searches · -4.8% vs prior month · +0.1 points

  4. 4.Bark

    1.1%

    held 4th · 100 estimated branded searches · +25% vs prior month · +0.3 points

Compare search popularity between Life360 and its closest rivals

How has branded search demand for Life360 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Life360 in New Zealand rose from 1.9K to 2.3K.
  • Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand decreased from 26.3% to 24.8%.
  • Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand peaked at 29.1% in May 2026 and was lowest at 20.8% in February 2026.

How did search popularity change for New Zealand family location apps in August 2026?

  1. In August 2026, Google Family Link gained estimated Share of Search among family location apps in New Zealand, from 58.8% to 61.4%.

  2. In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.

  3. Find My’s estimated Share of Search among family location apps in New Zealand has gained ground for 3 months in a row, from 7.6% to 12.7% in August 2026.

  4. Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.

How is Life360 measured?

Brandwave collects information about searches that people make online using Life360’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • life360
  • life360 app
  • life360 com
  • life360 family locator app
  • life360 family tracker
  • life360 location sharing
  • life360 near me
  • life360 nz
  • life360 online
  • life360 pet tracker
  • life360 tile
  • life360 tracker
  • tile life360

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How the Brand Demand Index is measured

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