Bark vs Life360:Which is more popular by branded search in New Zealand?
In August 2026, Life360 had more branded searches than Bark among family location apps in New Zealand. Life360 was estimated to have 2.3K branded searches compared to Bark’s 100, and held a 24.8% Share of Search versus Bark’s 1.1%.
Follow Bark vs Life360 and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Bark or Life360?
Compare the family location sharing and safety apps New Zealand households use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Life360, Bark. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Family Link | Life360 | Find My | Bark |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 26.3% | 6.3% | 2.2% |
| Nov 2025 | 63.4% | 28.8% | 6% | 1.9% |
| Dec 2025 | 69.2% | 24.9% | 4.7% | 1.2% |
| Jan 2026 | 71.4% | 23.3% | 4.6% | 0.72% |
| Feb 2026 | 73.4% | 20.8% | 4.6% | 1.2% |
| Mar 2026 | 65.1% | 26.9% | 6.7% | 1.3% |
| Apr 2026 | 68.8% | 23.8% | 6.2% | 1.2% |
| May 2026 | 62% | 29.1% | 7.6% | 1.2% |
| Jun 2026 | 61.5% | 27.1% | 10.4% | 0.98% |
| Jul 2026 | 58.8% | 27.8% | 12.6% | 0.81% |
| Aug 2026 | 61.4% | 24.8% | 12.7% | 1.1% |
| Sep 2026 | — | — | — | — |
How has the Bark and Life360 comparison changed over the last 12 months?
3 findings
- Life360 was ahead of Bark in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bark’s estimated Share of Search among family location apps in New Zealand moved from 2.2% to 1.1%, and its estimated monthly branded searches moved from 160 to 100.
- Across the 11 months ending August 2026, Life360’s estimated Share of Search among family location apps in New Zealand moved from 26.3% to 24.8%, and its estimated monthly branded searches moved from 1.9K to 2.3K.
How did search popularity change for New Zealand family location apps in August 2026?
2 changes
In August 2026, Life360 lost estimated Share of Search among family location apps in New Zealand, from 27.8% to 24.8%.
Estimated monthly branded searches for Bark in New Zealand fell 37.5% over 11 measured months, from 160 to 100 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bark’s and Life360’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.