Brandwave

How popular isSony?

In September 2026, people searched for Sony by name about 28,000 times in New Zealand, a 12.4% increase from the previous year. These searches made up 43.1% of all New Zealand TV brand searches, placing Sony first out of eight brands. When we asked both ChatGPT and Google AI Overviews about TV brands, Sony appeared in all answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Sony is the most searched of 8 competitors and the third most recommended in AI answers.

  1. SonyShare of searches 43.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. PhilipsShare of searches 13.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. SamsungShare of searches 11.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. LGShare of searches 10%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. TCLShare of searches 7.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 4th

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Top TV brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sony appeared in all five answers. Sony is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Samsung1st
  2. LG2nd
  3. Sony3rd
  4. TCL4th
  5. Hisense5th
  6. Philips–
  7. Veon–
  8. Panasonic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sony5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Samsung5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LG5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TCL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Hisense4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Philips0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veon0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about TV brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which TV brands compete with Sony?

Sony against TV brands in New Zealand, by month

Share of searches by month for Sony, Philips, Samsung, LG, TCL, Veon, Hisense, Panasonic. The figures are in the table below the chart.

View monthly share of searches table
MonthSonyPhilipsSamsungLGTCLVeonHisensePanasonic
Oct 202544.5%13.3%11.1%6.7%7.2%5%7%5.2%
Nov 202547.9%12.5%11.2%5.9%7.9%4.1%6.4%4.2%
Dec 202544.5%13.1%10.9%5.7%7.6%5.1%7%6.1%
Jan 202640.2%14.7%10.6%6.4%9.4%4.8%8.1%5.9%
Feb 202642.6%14.7%10.3%7.3%8.2%4.9%6.2%5.9%
Mar 202643.3%13%11.6%6.8%8.4%4.4%7.3%5.2%
Apr 202640.2%15.4%10.7%7.2%8.6%4.8%8.3%4.9%
May 202640.1%15.5%12.3%8.3%8%4.4%6.8%4.5%
Jun 202638.2%15.3%14%8.4%7.5%4.2%7.9%4.4%
Jul 202640.1%14.3%13.8%9.1%7.1%4.3%7.4%3.8%
Aug 202640%15.9%12.6%7%7.7%6%6.6%4.2%
Sep 202643.1%13.1%11.5%10%7.8%5.5%5.4%3.6%

  1. 1.Sony

    43.1%

    Held 1st. 18.9K estimated branded searches, +16.5% vs prior month. Share +3.1 points.

  2. 2.Philips

    13.1%

    Held 2nd. 5.7K estimated branded searches, -10.9% vs prior month. Share -2.8 points.

  3. 3.Samsung

    11.5%

    Held 3rd. 5K estimated branded searches, -0.79% vs prior month. Share -1 points.

  4. 4.LG

    10%

    Moved from 5th to 4th. 4.4K estimated branded searches, +54.6% vs prior month. Share +3 points.

  5. 5.TCL

    7.8%

    Moved from 4th to 5th. 3.4K estimated branded searches, +9.3% vs prior month. Share +0.1 points.

  6. 6.Veon

    5.5%

    Moved from 7th to 6th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  7. 7.Hisense

    5.4%

    Moved from 6th to 7th. 2.4K estimated branded searches, -12% vs prior month. Share -1.2 points.

  8. 8.Panasonic

    3.6%

    Held 8th. 1.6K estimated branded searches, -8.2% vs prior month. Share -0.6 points.

Compare popularity between Sony and its closest rivals

Every comparison with Sony

41 comparisons

How has branded search demand for Sony changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Sony in New Zealand rose from 24.9K to 28K.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in New Zealand decreased from 44.5% to 43.1%.
  • Across the 12 months ending September 2026, Sony’s share of searches among TV brands in New Zealand peaked at 47.9% in November 2025 and was lowest at 38.2% in June 2026.

How did search popularity change for New Zealand TV brands in September 2026?

6 changes

  1. In September 2026, LG overtook TCL to rank 4th among TV brands in New Zealand, with 10% of the searches.

  2. In September 2026, Sony gained share of searches among TV brands in New Zealand, from 40% to 43.1%.

  3. In September 2026, Philips lost share of searches among TV brands in New Zealand, from 15.9% to 13.1%.

  4. In September 2026, Hisense lost share of searches among TV brands in New Zealand, from 6.6% to 5.4%.

  5. In September 2026, Samsung lost share of searches among TV brands in New Zealand, from 12.6% to 11.5%.

  6. In September 2026, Panasonic lost share of searches among TV brands in New Zealand, from 4.2% to 3.6%.

How are Sony’s branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Sony’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • sony
  • sony android tv
  • sony av receiver
  • sony bluetooth headphones
  • sony bravia tv
  • sony camara
  • sony cyber shot
  • sony earbuds
  • sony earphones
  • sony headphones
  • sony led tv
  • sony lens
  • sony mirrorless
  • sony oled tv
  • sony receiver
  • sony turntable
  • sony tv
  • sony tv sale
  • sony wh 1000xm4
  • sony wh 1000xm5
  • sony wh 1000xm6
  • sony wired earphones
  • sony wired headphones
  • sony wireless earbuds
  • sony wireless headphones

How the Brand Demand Index is measured

Who owns Sony?

Sony is owned by Sony. Brandwave also tracks PlayStation and PlayStation VR2, owned by the same company, in New Zealand.

Do you work for Sony? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Sony compete?

Sony is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Headphone brands3rd of 1013.4%Show ranking
Bluetooth headphones brands3rd of 810.5%Show ranking
Bluetooth earbuds brands3rd of 611.2%Show ranking
Earphones brands3rd of 611.3%Show ranking
Ear buds brands3rd of 411.3%Show ranking
Speaker brands2nd of 1219.6%Show ranking
Bluetooth speaker brands2nd of 821.3%Show ranking
Home cinema brands2nd of 822.9%Show ranking
Camera brands1st of 829.7%Show ranking
Soundbar with subwoofer brands2nd of 635.4%Show ranking
TV brands1st of 843.1%Shown above
Camera lens brands1st of 756.1%Show ranking
Surround sound system brands1st of 856.5%Show ranking
Telephoto lens brands1st of 470.1%Show ranking
Wide angle lens brands1st of 470.1%Show ranking
Turntable brands4th of 56.5%Show ranking
AV receiver brands5th of 54.3%Show ranking
Creator with pink hair and a pink jacket

Is Sony your brand?

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