Rega vs Sony:Which is more popular?
In September 2026, Sony had more branded searches than Rega among turntable brands in New Zealand. Sony had about 260 branded searches, while Rega had 140. Sony made up 6.5% of all turntable brand searches we track, and Rega accounted for 3.5%. When we asked ChatGPT and Google AI Overviews about turntable brands, Rega appeared in all five answers and Sony in three. Rega was mentioned before Sony in four out of five answers.
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Top turntable brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Rega appeared in all five answers. Sony was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Rega was listed before Sony in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Audio-Technica1st
Pro-Ject2nd
Rega3rd- Technics4th
Sony5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Pro-Ject5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Audio-Technica5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rega5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Technics3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sony3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about turntable brands
5 answers
Asked ChatGPT
“Which turntable brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best turntable brands in New Zealand?”
Asked ChatGPT
“What's the best turntable brand in New Zealand for vinyl records?”
Searched Google, AI Overview
“record player nz”
Searched Google, AI Overview
“turntable nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Rega or Sony more popular in search?
This chart shows how often people search Google for Rega and Sony by name. Each line represents a brand's share of searches for all five turntable brands we track, month by month, from searches in New Zealand.
Share of searches by month for Sony, Rega. The figures are in the table below the chart.
View monthly share of searches table
| Month | Pro-Ject | Audio-Technica | Technics | Sony | Rega |
|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 34.5% | 18.3% | 5.3% | 3.6% |
| Nov 2025 | 35.4% | 34.7% | 16.9% | 9.2% | 3.8% |
| Dec 2025 | 26.9% | 43.1% | 15.4% | 10.2% | 4.5% |
| Jan 2026 | 31.6% | 38.6% | 18.8% | 6.8% | 4.2% |
| Feb 2026 | 36.4% | 34.6% | 18.4% | 6.5% | 4% |
| Mar 2026 | 46.6% | 30.6% | 13.3% | 5.9% | 3.6% |
| Apr 2026 | 42.6% | 34.8% | 13.9% | 4.9% | 3.8% |
| May 2026 | 43.6% | 32.8% | 14.2% | 5.1% | 4.3% |
| Jun 2026 | 36.6% | 38.5% | 14.3% | 6.3% | 4.4% |
| Jul 2026 | 39.9% | 36.5% | 14.5% | 5.2% | 3.9% |
| Aug 2026 | 40.3% | 34.5% | 15.6% | 5.6% | 3.9% |
| Sep 2026 | 37.9% | 37.2% | 14.8% | 6.5% | 3.5% |
How has the Rega and Sony comparison changed over the last 12 months?
3 findings
- Sony was ahead of Rega in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rega’s share of searches among turntable brands in New Zealand moved from 3.6% to 3.5%, and its estimated monthly branded searches held steady at 140.
- Across the 12 months ending September 2026, Sony’s share of searches among turntable brands in New Zealand moved from 5.3% to 6.5%, and its estimated monthly branded searches moved from 210 to 260.
How did search popularity change for New Zealand turntable brands in September 2026?
2 changes
In September 2026, Sony gained share of searches among turntable brands in New Zealand, from 5.6% to 6.5%.
Rega’s share of searches among turntable brands in New Zealand has lost ground for 3 months in a row, from 4.4% to 3.5% in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Rega’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among turntable brands
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