Brandwave

Speaker brands in New Zealand:Which brands are most popular in search?

In August 2026, JBL was the most searched among speaker brands in New Zealand, with an estimated 50.5K branded searches and 55.8% estimated Share of Search within this set.

Share of Search, August 2026
  1. JBL55.8%
  2. Bose19.8%
  3. Sonos10%
  4. Ultimate Ears9%
  5. Marshall3.4%
  6. Bang & Olufsen1.9%

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Share of SearchLeaderboard

Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among speaker brands in New Zealand, by month

Share of Search by month for JBL, Bose, Sonos, Ultimate Ears, Marshall. The figures are in the table below the chart.

View monthly share of search table
MonthJBLBoseSonosUltimate EarsMarshallBang & Olufsen
Oct 202552.2%21.4%9.6%12%2.8%2.1%
Nov 202552.2%19.7%10.5%13.3%2.8%1.5%
Dec 202560.7%15.7%8.4%11.6%2.3%1.2%
Jan 202657%17.9%10%10.3%2.7%2.1%
Feb 202656.4%18.6%9.7%10.2%2.7%2.3%
Mar 202654.9%19.6%11.1%9.6%2.7%2.2%
Apr 202657.2%18.6%10.6%9.2%2.5%1.9%
May 202655.9%20.7%10.3%8%3%2.1%
Jun 202655.6%20.8%9.9%8.5%3.1%2.2%
Jul 202655.8%19.6%9.9%9.6%3.1%2%
Aug 202655.8%19.8%10%9%3.4%1.9%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.JBL

    55.8%

    held 1st · 50.5K estimated branded searches · +6.2% vs prior month · 0 points

  2. 2.Bose

    19.8%

    held 2nd · 17.9K estimated branded searches · +7.6% vs prior month · +0.3 points

  3. 3.Sonos

    10%

    held 3rd · 9.1K estimated branded searches · +8.1% vs prior month · +0.2 points

  4. 4.Ultimate Ears

    9%

    held 4th · 8.2K estimated branded searches · -0.61% vs prior month · -0.6 points

  5. 5.Marshall

    3.4%

    held 5th · 3.1K estimated branded searches · +16.1% vs prior month · +0.3 points

  6. 6.Bang & Olufsen

    1.9%

    held 6th · 1.7K estimated branded searches · -2.9% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among speaker brands in New Zealand?

In August 2026, JBL was the most searched among speaker brands in New Zealand, with an estimated 50.5K branded searches and 55.8% estimated Share of Search within this set. Bose is in 2nd place, 36 percentage points behind at 19.8% Share of Search.

New Zealand speaker brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
JBL52.2% → 55.8%60.7%Dec 202552.2%Nov 20251st
Bose21.4% → 19.8%21.4%Oct 202515.7%Dec 20252nd
Sonos9.6% → 10%11.1%Mar 20268.4%Dec 20254th → 3rd
Ultimate Ears12% → 9%13.3%Nov 20258%May 20263rd → 4th
Marshall2.8% → 3.4%3.4%Aug 20262.3%Dec 20255th
Bang & Olufsen2.1% → 1.9%2.3%Feb 20261.2%Dec 20256th

Each finding as a sentence

  • Across the 11 months ending August 2026, JBL’s estimated Share of Search among speaker brands in New Zealand increased from 52.2% to 55.8%.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand decreased from 21.4% to 19.8%.
  • Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand decreased from 12% to 9%.
  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among speaker brands in New Zealand increased from 2.8% to 3.4%.
  • Across the 11 months ending August 2026, JBL’s estimated Share of Search among speaker brands in New Zealand peaked at 60.7% in December 2025 and was lowest at 52.2% in November 2025.
  • Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand peaked at 21.4% in October 2025 and was lowest at 15.7% in December 2025.
  • Across the 11 months ending August 2026, Sonos’ estimated Share of Search among speaker brands in New Zealand peaked at 11.1% in March 2026 and was lowest at 8.4% in December 2025.
  • Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand peaked at 13.3% in November 2025 and was lowest at 8% in May 2026.
  • Across the 11 months ending August 2026, Marshall’s estimated Share of Search among speaker brands in New Zealand peaked at 3.4% in August 2026 and was lowest at 2.3% in December 2025.
  • Across the 11 months ending August 2026, Bang & Olufsen’s estimated Share of Search among speaker brands in New Zealand peaked at 2.3% in February 2026 and was lowest at 1.2% in December 2025.
  • Across the 11 months ending August 2026, Sonos rose from 4th to 3rd among speaker brands in New Zealand.
  • Across the 11 months ending August 2026, Ultimate Ears fell from 3rd to 4th among speaker brands in New Zealand.
  • Across the 11 months ending August 2026, Bang & Olufsen held steady: its estimated Share of Search among speaker brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand speaker brands in August 2026?

  1. In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.

  2. Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.

  3. Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.

  4. Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.

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