Brandwave

How popular isDALI?

In September 2026, people searched for DALI by name about 90 times in New Zealand, a 28.6% increase from the previous year. These searches made up 0.1% of all New Zealand speaker brand searches, placing DALI 12th out of 12 brands. When we asked both ChatGPT and Google AI Overviews about speaker brands, DALI appeared in two of the five answers and was the tenth most recommended of the 12.

Search and AI answers in September 2026

DALI is the 12th most searched of 12 competitors and the tenth most recommended in AI answers.

  1. JBLShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SonosShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. DALIShare of searches 0.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 10th

+7 more

DALI website (opens in a new tab)

Follow DALI and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, DALI was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. DALI is the tenth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. Ultimate Ears8th
  9. Q Acoustics9th
  10. DALI10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DALI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which speaker brands compete with DALI?

DALI against speaker brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos, Ultimate Ears, Marshall, DALI. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

  1. 1.JBL

    45%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.4 points.

  2. 2.Sony

    19.6%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    13.5%

    Held 3rd. 11.8K estimated branded searches, -4.6% vs prior month. Share -1.5 points.

  4. 4.Sonos

    9.1%

    Held 4th. 8K estimated branded searches, +2.2% vs prior month. Share -0.4 points.

  5. 5.Ultimate Ears

    7.3%

    Held 5th. 6.4K estimated branded searches, +4.4% vs prior month. Share -0.1 points.

  6. 6.Marshall

    2.2%

    Held 6th. 1.9K estimated branded searches, -17.8% vs prior month. Share -0.6 points.

  7. 7.Edifier

    1%

    Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Bang & Olufsen

    0.84%

    Moved from 7th to 8th. 730 estimated branded searches, -18% vs prior month. Share -0.2 points.

  9. 9.Bowers & Wilkins

    0.55%

    Held 9th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  10. 10.KEF

    0.54%

    Held 10th. 470 estimated branded searches, -19% vs prior month. Share -0.2 points.

  11. 11.Q Acoustics

    0.16%

    Held 11th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  12. 12.DALI

    0.1%

    Held 12th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between DALI and its closest rivals

Every comparison with DALI

11 comparisons

How has branded search demand for DALI changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for DALI in New Zealand rose from 70 to 90.
  • Across the 12 months ending September 2026, DALI’s share of searches among speaker brands in New Zealand held steady, from 0.09% to 0.1%.

How did search popularity change for New Zealand speaker brands in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among speaker brands in New Zealand, from 17.5% to 19.6%.

  2. In September 2026, JBL gained share of searches among speaker brands in New Zealand, from 43.7% to 45%.

  3. In September 2026, Bose lost share of searches among speaker brands in New Zealand, from 15% to 13.5%.

  4. In September 2026, Marshall lost share of searches among speaker brands in New Zealand, from 2.9% to 2.2%.

  5. In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand.

  6. In September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand.

How are DALI’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using DALI’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dali speakers

Do you work for DALI? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is DALI your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free