Brandwave

How popular isBang & Olufsen?

In September 2026, people searched for Bang & Olufsen by name about 730 times in New Zealand, an 18% decrease from the previous year. These searches made up 0.84% of all New Zealand speaker brand searches, placing Bang & Olufsen eighth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about speaker brands, Bang & Olufsen did not appear in any of the answers.

Search and AI answers in September 2026

Bang & Olufsen is the eighth most searched of 12 competitors and not listed in any AI answer.

  1. JBLShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SonosShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Bang & OlufsenShare of searches 0.84%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+7 more

Bang & Olufsen website (opens in a new tab)

Follow Bang & Olufsen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bang & Olufsen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. +2 more
  9. DALI10th
  10. Marshall11th
  11. Bang & Olufsen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which speaker brands compete with Bang & Olufsen?

Bang & Olufsen against speaker brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos, Ultimate Ears, Marshall, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

  1. 1.JBL

    45%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.4 points.

  2. 2.Sony

    19.6%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    13.5%

    Held 3rd. 11.8K estimated branded searches, -4.6% vs prior month. Share -1.5 points.

  4. 4.Sonos

    9.1%

    Held 4th. 8K estimated branded searches, +2.2% vs prior month. Share -0.4 points.

  5. 5.Ultimate Ears

    7.3%

    Held 5th. 6.4K estimated branded searches, +4.4% vs prior month. Share -0.1 points.

  6. 6.Marshall

    2.2%

    Held 6th. 1.9K estimated branded searches, -17.8% vs prior month. Share -0.6 points.

  7. 7.Edifier

    1%

    Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Bang & Olufsen

    0.84%

    Moved from 7th to 8th. 730 estimated branded searches, -18% vs prior month. Share -0.2 points.

  9. 9.Bowers & Wilkins

    0.55%

    Held 9th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  10. 10.KEF

    0.54%

    Held 10th. 470 estimated branded searches, -19% vs prior month. Share -0.2 points.

  11. 11.Q Acoustics

    0.16%

    Held 11th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  12. 12.DALI

    0.1%

    Held 12th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Bang & Olufsen and its closest rivals

Every comparison with Bang & Olufsen

12 comparisons

How has branded search demand for Bang & Olufsen changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bang & Olufsen in New Zealand fell from 890 to 730.
  • Across the 12 months ending September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand.

How did search popularity change for New Zealand speaker brands in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among speaker brands in New Zealand, from 17.5% to 19.6%.

  2. In September 2026, JBL gained share of searches among speaker brands in New Zealand, from 43.7% to 45%.

  3. In September 2026, Bose lost share of searches among speaker brands in New Zealand, from 15% to 13.5%.

  4. In September 2026, Marshall lost share of searches among speaker brands in New Zealand, from 2.9% to 2.2%.

  5. In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand.

  6. In September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand.

How are Bang & Olufsen’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bang & Olufsen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bang & olufsen
  • bang olufsen
  • bang olufsen soundbar
  • bangolufsen

Do you work for Bang & Olufsen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bang & Olufsen compete?

Bang & Olufsen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Speaker brands8th of 120.84%Shown above
Bluetooth speaker brands7th of 80.9%Show ranking
Creator with pink hair and a pink jacket

Is Bang & Olufsen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free