Brandwave

How popular isBang & Olufsen?

In September 2026, people searched for Bang & Olufsen by name about 730 times in New Zealand, an 18% decrease from the previous year. These searches made up 0.9% of all New Zealand bluetooth speaker brand searches, placing Bang & Olufsen seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about bluetooth speaker brands, Bang & Olufsen did not appear in any of the answers.

Search and AI answers in September 2026

Bang & Olufsen is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. JBLShare of searches 48.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 21.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 14%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. SonosShare of searches 7.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Bang & OlufsenShare of searches 0.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Bang & Olufsen website (opens in a new tab)

Follow Bang & Olufsen and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bluetooth speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bang & Olufsen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Bose2nd
  3. Ultimate Ears3rd
  4. Sony4th
  5. Soundcore5th
  6. Marshall6th
  7. Sonos7th
  8. Bang & Olufsen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Marshall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bluetooth speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which bluetooth speaker brands compete with Bang & Olufsen?

Bang & Olufsen against bluetooth speaker brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos, Ultimate Ears, Bang & Olufsen. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsSoundcoreBang & OlufsenMarshall
Oct 202544.4%21.2%16.6%6.9%8.5%1%1.2%0.2%
Nov 202544.6%19.9%15.6%7.7%10.3%0.7%0.86%0.2%
Dec 202553.9%15.9%13.3%6.3%9%0.6%0.73%0.22%
Jan 202648.6%20.1%14.4%7.3%7.3%0.82%1.2%0.24%
Feb 202646.1%22.5%14.4%7.1%7.2%1%1.3%0.25%
Mar 202644.3%23%15%8.4%6.7%1.2%1.2%0.23%
Apr 202648.4%20.9%14.2%8.1%6.2%0.86%1.1%0.25%
May 202646.5%22.1%15.7%7.8%5.3%1%1.3%0.25%
Jun 202647%21.6%16.1%7.5%5%1.3%1.3%0.24%
Jul 202646.7%22.1%15.3%7.4%6%1%1.2%0.24%
Aug 202648%19.3%15.9%7.8%6.4%1.2%1.2%0.35%
Sep 202648.8%21.3%14%7.4%6.3%1.1%0.9%0.26%

  1. 1.JBL

    48.8%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +0.8 points.

  2. 2.Sony

    21.3%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2 points.

  3. 3.Bose

    14%

    Held 3rd. 11.2K estimated branded searches, -5.3% vs prior month. Share -1.9 points.

  4. 4.Sonos

    7.4%

    Held 4th. 6K estimated branded searches, +2.6% vs prior month. Share -0.4 points.

  5. 5.Ultimate Ears

    6.3%

    Held 5th. 5K estimated branded searches, +5.7% vs prior month. Share -0.1 points.

  6. 6.Soundcore

    1.1%

    Moved from 7th to 6th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Bang & Olufsen

    0.9%

    Moved from 6th to 7th. 720 estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  8. 8.Marshall

    0.26%

    Held 8th. 210 estimated branded searches, -19.2% vs prior month. Share -0.1 points.

Compare popularity between Bang & Olufsen and its closest rivals

Every comparison with Bang & Olufsen

12 comparisons

How has branded search demand for Bang & Olufsen changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bang & Olufsen in New Zealand fell from 890 to 730.
  • Across the 12 months ending September 2026, Bang & Olufsen fell from 6th to 7th among bluetooth speaker brands in New Zealand.

How did search popularity change for New Zealand bluetooth speaker brands in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among bluetooth speaker brands in New Zealand, from 19.3% to 21.3%.

  2. In September 2026, JBL gained share of searches among bluetooth speaker brands in New Zealand, from 48% to 48.8%.

  3. In September 2026, Bose lost share of searches among bluetooth speaker brands in New Zealand, from 15.9% to 14%.

  4. In September 2026, Soundcore rose from 7th to 6th among bluetooth speaker brands in New Zealand.

  5. In September 2026, Bang & Olufsen fell from 6th to 7th among bluetooth speaker brands in New Zealand.

  6. Estimated monthly branded searches for Marshall in New Zealand rose 50% over 12 measured months, from 140 to 210 in September 2026.

How are Bang & Olufsen’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bang & Olufsen’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bang & olufsen
  • bang olufsen
  • bang olufsen soundbar
  • bangolufsen

Do you work for Bang & Olufsen? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bang & Olufsen compete?

Bang & Olufsen is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Speaker brands8th of 120.84%Show ranking
Bluetooth speaker brands7th of 80.9%Shown above
Creator with pink hair and a pink jacket

Is Bang & Olufsen your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free