Bang & Olufsen vs Soundcore:Which is more popular?
In September 2026, Soundcore had more branded searches than Bang & Olufsen among bluetooth speaker brands in New Zealand. Soundcore had about 880 branded searches, while Bang & Olufsen had 720. Soundcore made up 1.1% of all bluetooth speaker brand searches we track, and Bang & Olufsen accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about bluetooth speaker brands, Soundcore appeared in three of the five answers and Bang & Olufsen in none.
Who do people search for more?
Soundcore, about 22% more searches than Bang & Olufsen
Who does AI mention more?
Soundcore, mentioned in 3 of 5 answers, Bang & Olufsen in 0
Who does AI recommend more?
Soundcore, the only one of the two named
Follow Bang & Olufsen vs Soundcore and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top bluetooth speaker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Soundcore was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bang & Olufsen did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
JBL1st
Bose2nd
Ultimate Ears3rd
Sony4th- Soundcore5th
Marshall6th
Sonos7th
Bang & Olufsen–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- JBL5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Sony4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bose4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ultimate Ears4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Soundcore3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Marshall2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sonos1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bluetooth speaker brands
5 answers
Asked ChatGPT
“Which Bluetooth speaker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best Bluetooth speaker brands in New Zealand?”
Asked ChatGPT
“What's the best Bluetooth speaker brand in New Zealand for portable music?”
Searched Google, AI Overview
“best bluetooth speaker”
Searched Google, AI Overview
“portable speaker nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Bang & Olufsen or Soundcore more popular in search?
This chart shows how often people search Google for Bang & Olufsen and Soundcore by name. Each line represents a brand's share of searches for all eight bluetooth speaker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Soundcore, Bang & Olufsen. The figures are in the table below the chart.
View monthly share of searches table
| Month | JBL | Sony | Bose | Sonos | Ultimate Ears | Soundcore | Bang & Olufsen | Marshall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 44.4% | 21.2% | 16.6% | 6.9% | 8.5% | 1% | 1.2% | 0.2% |
| Nov 2025 | 44.6% | 19.9% | 15.6% | 7.7% | 10.3% | 0.7% | 0.86% | 0.2% |
| Dec 2025 | 53.9% | 15.9% | 13.3% | 6.3% | 9% | 0.6% | 0.73% | 0.22% |
| Jan 2026 | 48.6% | 20.1% | 14.4% | 7.3% | 7.3% | 0.82% | 1.2% | 0.24% |
| Feb 2026 | 46.1% | 22.5% | 14.4% | 7.1% | 7.2% | 1% | 1.3% | 0.25% |
| Mar 2026 | 44.3% | 23% | 15% | 8.4% | 6.7% | 1.2% | 1.2% | 0.23% |
| Apr 2026 | 48.4% | 20.9% | 14.2% | 8.1% | 6.2% | 0.86% | 1.1% | 0.25% |
| May 2026 | 46.5% | 22.1% | 15.7% | 7.8% | 5.3% | 1% | 1.3% | 0.25% |
| Jun 2026 | 47% | 21.6% | 16.1% | 7.5% | 5% | 1.3% | 1.3% | 0.24% |
| Jul 2026 | 46.7% | 22.1% | 15.3% | 7.4% | 6% | 1% | 1.2% | 0.24% |
| Aug 2026 | 48% | 19.3% | 15.9% | 7.8% | 6.4% | 1.2% | 1.2% | 0.35% |
| Sep 2026 | 48.8% | 21.3% | 14% | 7.4% | 6.3% | 1.1% | 0.9% | 0.26% |
How has the Bang & Olufsen and Soundcore comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Soundcore took it in September 2026.
- Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among bluetooth speaker brands in New Zealand moved from 1.2% to 0.9%, and its estimated monthly branded searches moved from 880 to 720.
- Across the 12 months ending September 2026, Soundcore’s share of searches among bluetooth speaker brands in New Zealand moved from 1% to 1.1%, and its estimated monthly branded searches moved from 720 to 880.
How did search popularity change for New Zealand bluetooth speaker brands in September 2026?
2 changes
In September 2026, Soundcore rose from 7th to 6th among bluetooth speaker brands in New Zealand.
In September 2026, Bang & Olufsen fell from 6th to 7th among bluetooth speaker brands in New Zealand.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Bang & Olufsen’s and Soundcore’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bang & Olufsen
3 branded search terms
- bang & olufsen
- bang olufsen
- bangolufsen
Soundcore
1 branded search term
- soundcore
Other head-to-heads among bluetooth speaker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.