Brandwave

Bang & Olufsen vs KEF:Which is more popular?

In September 2026, Bang & Olufsen had more branded searches than KEF among speaker brands in New Zealand. Bang & Olufsen had about 730 branded searches, while KEF had 470. Bang & Olufsen made up 0.84% of all speaker brand searches we track, and KEF accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about speaker brands, KEF appeared in three of the five answers and Bang & Olufsen in none.

Among speaker brands in New Zealand in September 2026

Who do people search for more?

Bang & Olufsen, about 55% more searches than KEF

Bang & Olufsen 730 searchesKEF 470 searches

Who does AI mention more?

KEF, mentioned in 3 of 5 answers, Bang & Olufsen in 0

KEF in 3 of 5Bang & Olufsen in 0 of 5

Who does AI recommend more?

KEF, the only one of the two named

KEF first in 3Bang & Olufsen never named

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KEF was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bang & Olufsen did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. Ultimate Ears8th
  9. Q Acoustics9th
  10. +2 more
  11. Bang & Olufsen–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bang & Olufsen0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Bang & Olufsen or KEF more popular in search?

This chart shows how often people search Google for Bang & Olufsen and KEF by name. Each line represents a brand's share of searches for all 12 speaker brands we track, month by month, from searches in New Zealand.

Bang & Olufsen and KEF among speaker brands in New Zealand, by month

Share of searches by month for Bang & Olufsen, KEF. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

How has the Bang & Olufsen and KEF comparison changed over the last 12 months?

3 findings
  • Bang & Olufsen was ahead of KEF in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bang & Olufsen’s share of searches among speaker brands in New Zealand moved from 1.1% to 0.84%, and its estimated monthly branded searches moved from 890 to 730.
  • Across the 12 months ending September 2026, KEF’s share of searches among speaker brands in New Zealand moved from 0.75% to 0.54%, and its estimated monthly branded searches moved from 580 to 470.

How did search popularity change for New Zealand speaker brands in September 2026?

2 changes

  1. In September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand.

  2. Estimated monthly branded searches for KEF in New Zealand fell 19% over 12 measured months, from 580 to 470 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bang & Olufsen’s and KEF’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bang & Olufsen

4 branded search terms

  • bang & olufsen
  • bang olufsen
  • bang olufsen soundbar
  • bangolufsen

KEF

2 branded search terms

  • kef
  • kef speakers

How the Brand Demand Index is measured

Other head-to-heads among speaker brands

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