Bose vs JBL:Which is more popular by branded search in New Zealand?

Name: Bose vs JBL: Which is more popular by branded search in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, JBL had more branded searches than Bose among speaker brands in New Zealand. JBL was estimated to have 50.5K branded searches compared to Bose’s 17.9K, and held a 55.8% Share of Search versus Bose’s 19.8%.

Share of Search among speaker brands in New Zealand in August 2026Which is more popular in search, Bose or JBL?

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Which is more popular in search, Bose or JBL?

Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Bose and JBL among speaker brands in New Zealand, by month

Month	JBL	Bose	Sonos	Ultimate Ears	Marshall	Bang & Olufsen
Oct 2025	52.2%	21.4%	9.6%	12%	2.8%	2.1%
Nov 2025	52.2%	19.7%	10.5%	13.3%	2.8%	1.5%
Dec 2025	60.7%	15.7%	8.4%	11.6%	2.3%	1.2%
Jan 2026	57%	17.9%	10%	10.3%	2.7%	2.1%
Feb 2026	56.4%	18.6%	9.7%	10.2%	2.7%	2.3%
Mar 2026	54.9%	19.6%	11.1%	9.6%	2.7%	2.2%
Apr 2026	57.2%	18.6%	10.6%	9.2%	2.5%	1.9%
May 2026	55.9%	20.7%	10.3%	8%	3%	2.1%
Jun 2026	55.6%	20.8%	9.9%	8.5%	3.1%	2.2%
Jul 2026	55.8%	19.6%	9.9%	9.6%	3.1%	2%
Aug 2026	55.8%	19.8%	10%	9%	3.4%	1.9%
Sep 2026	—	—	—	—	—	—

How has the Bose and JBL comparison changed over the last 12 months?

3 findings

JBL was ahead of Bose in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand moved from 21.4% to 19.8%, and its estimated monthly branded searches moved from 18K to 17.9K.
Across the 11 months ending August 2026, JBL’s estimated Share of Search among speaker brands in New Zealand moved from 52.2% to 55.8%, and its estimated monthly branded searches moved from 43.9K to 50.5K.

How did search popularity change for New Zealand speaker brands in August 2026?

1 change

Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Bose’s and JBL’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.