Bose vs Ultimate Ears:Which is more popular by branded search in New Zealand?
In August 2026, Bose had more branded searches than Ultimate Ears among speaker brands in New Zealand. Bose was estimated to have 17.9K branded searches compared to Ultimate Ears’ 8.2K, and held a 19.8% Share of Search versus Ultimate Ears’ 9%.
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Which is more popular in search, Bose or Ultimate Ears?
Compare the speaker and home audio brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Bose, Ultimate Ears. The figures are in the table below the chart.
View monthly share of search table
| Month | JBL | Bose | Sonos | Ultimate Ears | Marshall | Bang & Olufsen |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.2% | 21.4% | 9.6% | 12% | 2.8% | 2.1% |
| Nov 2025 | 52.2% | 19.7% | 10.5% | 13.3% | 2.8% | 1.5% |
| Dec 2025 | 60.7% | 15.7% | 8.4% | 11.6% | 2.3% | 1.2% |
| Jan 2026 | 57% | 17.9% | 10% | 10.3% | 2.7% | 2.1% |
| Feb 2026 | 56.4% | 18.6% | 9.7% | 10.2% | 2.7% | 2.3% |
| Mar 2026 | 54.9% | 19.6% | 11.1% | 9.6% | 2.7% | 2.2% |
| Apr 2026 | 57.2% | 18.6% | 10.6% | 9.2% | 2.5% | 1.9% |
| May 2026 | 55.9% | 20.7% | 10.3% | 8% | 3% | 2.1% |
| Jun 2026 | 55.6% | 20.8% | 9.9% | 8.5% | 3.1% | 2.2% |
| Jul 2026 | 55.8% | 19.6% | 9.9% | 9.6% | 3.1% | 2% |
| Aug 2026 | 55.8% | 19.8% | 10% | 9% | 3.4% | 1.9% |
| Sep 2026 | — | — | — | — | — | — |
How has the Bose and Ultimate Ears comparison changed over the last 12 months?
3 findings
- Bose was ahead of Ultimate Ears in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bose’s estimated Share of Search among speaker brands in New Zealand moved from 21.4% to 19.8%, and its estimated monthly branded searches moved from 18K to 17.9K.
- Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand moved from 12% to 9%, and its estimated monthly branded searches moved from 10.1K to 8.2K.
How did search popularity change for New Zealand speaker brands in August 2026?
1 change
In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.
How each brand is measured
Brandwave collects information about searches that people make online using Bose’s and Ultimate Ears’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bose
19 branded search terms
- bose
- bose bluetooth speaker
- bose cancelling headphones
- bose co nz
- bose ear phones
- bose earbuds
- bose earphones
- bose near me
- bose nz
- bose online
- bose open earbuds
- bose qc
- bose qc earbuds
- bose qc headphones
- bose soundbar
- bose soundlink
- bose soundlink flex
- bose speakers
- bose tv speaker
Ultimate Ears
17 branded search terms
- ue boom
- ue boom 2
- ue boom 3
- ue boom 4
- ue boom speaker
- ultimate ears
- ultimate ears megaboom
- ultimate ears megaboom 3
- ultimate ears near me
- ultimate ears nz
- ultimate ears soundbar
- ultimate ears speaker
- ultimate ears wireless speaker
- ultimate ears wonderboom
- ultimate ears wonderboom 3
- ultimateears
- ultimateears com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.