Brandwave

How popular isUltimate Ears in search?

In August 2026, there were an estimated 8.2K branded searches for Ultimate Ears in New Zealand which is down 19.1% over the last 11 months. Ultimate Ears holds 9% estimated Share of Search among New Zealand speaker brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. JBL55.8%
  2. Bose19.8%
  3. Sonos10%
  4. Ultimate Ears9%
  5. Marshall3.4%
  6. Bang & Olufsen1.9%
Ultimate Ears website (opens in a new tab)

Follow Ultimate Ears and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which speaker brands compete with Ultimate Ears?

Ultimate Ears against speaker brands in New Zealand, by month

Share of Search by month for JBL, Bose, Sonos, Ultimate Ears, Marshall. The figures are in the table below the chart.

View monthly share of search table
MonthJBLBoseSonosUltimate EarsMarshallBang & Olufsen
Oct 202552.2%21.4%9.6%12%2.8%2.1%
Nov 202552.2%19.7%10.5%13.3%2.8%1.5%
Dec 202560.7%15.7%8.4%11.6%2.3%1.2%
Jan 202657%17.9%10%10.3%2.7%2.1%
Feb 202656.4%18.6%9.7%10.2%2.7%2.3%
Mar 202654.9%19.6%11.1%9.6%2.7%2.2%
Apr 202657.2%18.6%10.6%9.2%2.5%1.9%
May 202655.9%20.7%10.3%8%3%2.1%
Jun 202655.6%20.8%9.9%8.5%3.1%2.2%
Jul 202655.8%19.6%9.9%9.6%3.1%2%
Aug 202655.8%19.8%10%9%3.4%1.9%
Sep 2026——————

  1. 1.JBL

    55.8%

    held 1st · 50.5K estimated branded searches · +6.2% vs prior month · 0 points

  2. 2.Bose

    19.8%

    held 2nd · 17.9K estimated branded searches · +7.6% vs prior month · +0.3 points

  3. 3.Sonos

    10%

    held 3rd · 9.1K estimated branded searches · +8.1% vs prior month · +0.2 points

  4. 4.Ultimate Ears

    9%

    held 4th · 8.2K estimated branded searches · -0.61% vs prior month · -0.6 points

  5. 5.Marshall

    3.4%

    held 5th · 3.1K estimated branded searches · +16.1% vs prior month · +0.3 points

  6. 6.Bang & Olufsen

    1.9%

    held 6th · 1.7K estimated branded searches · -2.9% vs prior month · -0.2 points

Compare search popularity between Ultimate Ears and its closest rivals

How has branded search demand for Ultimate Ears changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ultimate Ears in New Zealand fell from 10.1K to 8.2K.
  • Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand decreased from 12% to 9%.
  • Across the 11 months ending August 2026, Ultimate Ears’ estimated Share of Search among speaker brands in New Zealand peaked at 13.3% in November 2025 and was lowest at 8% in May 2026.
  • Across the 11 months ending August 2026, Ultimate Ears fell from 3rd to 4th among speaker brands in New Zealand.

How did search popularity change for New Zealand speaker brands in August 2026?

  1. In August 2026, Ultimate Ears lost estimated Share of Search among speaker brands in New Zealand, from 9.6% to 9%.

  2. Estimated monthly branded searches for Marshall in New Zealand rose 32.5% over 11 measured months, from 2.3K to 3.1K in August 2026.

  3. Estimated monthly branded searches for JBL in New Zealand rose 15% over 11 measured months, from 43.9K to 50.5K in August 2026.

  4. Estimated monthly branded searches for Sonos in New Zealand rose 12.8% over 11 measured months, from 8.1K to 9.1K in August 2026.

How is Ultimate Ears measured?

Brandwave collects information about searches that people make online using Ultimate Ears’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • ue boom
  • ue boom 2
  • ue boom 3
  • ue boom 4
  • ue boom speaker
  • ultimate ears
  • ultimate ears megaboom
  • ultimate ears megaboom 3
  • ultimate ears near me
  • ultimate ears nz
  • ultimate ears soundbar
  • ultimate ears speaker
  • ultimate ears wireless speaker
  • ultimate ears wonderboom
  • ultimate ears wonderboom 3
  • ultimateears
  • ultimateears com

How the Brand Demand Index is measured

Who owns Ultimate Ears?

Ultimate Ears is owned by Logitech. Brandwave also tracks Logitech, owned by the same company, in New Zealand.

Do you work for Ultimate Ears? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Ultimate Ears your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record