Brandwave

How popular isUltimate Ears?

In September 2026, people searched for Ultimate Ears by name about 6,400 times in New Zealand, an 11.6% decrease from the previous year. These searches made up 7.3% of all New Zealand speaker brand searches, placing Ultimate Ears fifth out of 12 brands. When we asked both ChatGPT and Google AI Overviews about speaker brands, Ultimate Ears appeared in two of the five answers and was the eighth most recommended of the 12.

Search and AI answers in September 2026

Ultimate Ears is the fifth most searched of 12 competitors and the eighth most recommended in AI answers.

  1. JBLShare of searches 45%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. SonyShare of searches 19.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. BoseShare of searches 13.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. SonosShare of searches 9.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  5. Ultimate EarsShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 8th

+7 more

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Top speaker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ultimate Ears was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Ultimate Ears is the eighth most recommended of the 12.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. JBL1st
  2. Edifier2nd
  3. KEF3rd
  4. Sony4th
  5. Bose5th
  6. Sonos6th
  7. Bowers & Wilkins7th
  8. Ultimate Ears8th
  9. Q Acoustics9th
  10. DALI10th
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Edifier4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • JBL3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sony3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bose3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Sonos3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KEF3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ultimate Ears2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bowers & Wilkins2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Q Acoustics2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DALI2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+2 more

See every answer about speaker brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which speaker brands compete with Ultimate Ears?

Ultimate Ears against speaker brands in New Zealand, by month

Share of searches by month for JBL, Sony, Bose, Sonos, Ultimate Ears, Marshall. The figures are in the table below the chart.

View monthly share of searches table
MonthJBLSonyBoseSonosUltimate EarsMarshallEdifierBang & OlufsenBowers & WilkinsKEFQ AcousticsDALI
Oct 202540.9%19.5%16%8.3%9.3%2.1%0.93%1.1%0.76%0.75%0.27%0.09%
Nov 202541%18.3%15.1%9.2%11.3%2.1%0.89%0.8%0.53%0.52%0.19%0.06%
Dec 202550%14.7%13%7.8%10.2%1.8%0.68%0.68%0.45%0.45%0.16%0.05%
Jan 202644.4%18.4%13.9%9%8.4%2%0.92%1.1%0.75%0.68%0.27%0.09%
Feb 202642.5%20.8%14.1%8.6%8.1%2%0.96%1.2%0.78%0.62%0.23%0.11%
Mar 202640.9%21.3%14.7%9.9%7.7%1.8%0.88%1.1%0.71%0.7%0.21%0.07%
Apr 202644.6%19.3%13.9%9.6%7.2%1.8%0.97%0.97%0.8%0.7%0.19%0.07%
May 202642.6%20.3%15.5%9.3%6.2%2.1%0.96%1.2%0.79%0.69%0.23%0.12%
Jun 202643.2%19.8%15.8%8.9%5.9%2.1%0.95%1.2%0.78%0.86%0.28%0.12%
Jul 202642.5%20.1%14.8%9.2%7%2.5%0.93%1.1%0.76%0.75%0.27%0.09%
Aug 202643.7%17.5%15%9.5%7.5%2.9%1.1%1.1%0.72%0.71%0.26%0.13%
Sep 202645%19.6%13.5%9.1%7.3%2.2%1%0.84%0.55%0.54%0.16%0.1%

  1. 1.JBL

    45%

    Held 1st. 39.3K estimated branded searches, +9.5% vs prior month. Share +1.4 points.

  2. 2.Sony

    19.6%

    Held 2nd. 17.1K estimated branded searches, +18.8% vs prior month. Share +2.1 points.

  3. 3.Bose

    13.5%

    Held 3rd. 11.8K estimated branded searches, -4.6% vs prior month. Share -1.5 points.

  4. 4.Sonos

    9.1%

    Held 4th. 8K estimated branded searches, +2.2% vs prior month. Share -0.4 points.

  5. 5.Ultimate Ears

    7.3%

    Held 5th. 6.4K estimated branded searches, +4.4% vs prior month. Share -0.1 points.

  6. 6.Marshall

    2.2%

    Held 6th. 1.9K estimated branded searches, -17.8% vs prior month. Share -0.6 points.

  7. 7.Edifier

    1%

    Moved from 8th to 7th. 880 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Bang & Olufsen

    0.84%

    Moved from 7th to 8th. 730 estimated branded searches, -18% vs prior month. Share -0.2 points.

  9. 9.Bowers & Wilkins

    0.55%

    Held 9th. 480 estimated branded searches, -18.6% vs prior month. Share -0.2 points.

  10. 10.KEF

    0.54%

    Held 10th. 470 estimated branded searches, -19% vs prior month. Share -0.2 points.

  11. 11.Q Acoustics

    0.16%

    Held 11th. 140 estimated branded searches, -33.3% vs prior month. Share -0.1 points.

  12. 12.DALI

    0.1%

    Held 12th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare popularity between Ultimate Ears and its closest rivals

Every comparison with Ultimate Ears

12 comparisons

How has branded search demand for Ultimate Ears changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ultimate Ears in New Zealand fell from 7.2K to 6.4K.
  • Across the 12 months ending September 2026, Ultimate Ears’ share of searches among speaker brands in New Zealand decreased from 9.3% to 7.3%.
  • Across the 12 months ending September 2026, Ultimate Ears’ share of searches among speaker brands in New Zealand peaked at 11.3% in November 2025 and was lowest at 5.9% in June 2026.
  • Across the 12 months ending September 2026, Ultimate Ears fell from 4th to 5th among speaker brands in New Zealand.

How did search popularity change for New Zealand speaker brands in September 2026?

6 changes

  1. In September 2026, Sony gained share of searches among speaker brands in New Zealand, from 17.5% to 19.6%.

  2. In September 2026, JBL gained share of searches among speaker brands in New Zealand, from 43.7% to 45%.

  3. In September 2026, Bose lost share of searches among speaker brands in New Zealand, from 15% to 13.5%.

  4. In September 2026, Marshall lost share of searches among speaker brands in New Zealand, from 2.9% to 2.2%.

  5. In September 2026, Edifier rose from 8th to 7th among speaker brands in New Zealand.

  6. In September 2026, Bang & Olufsen fell from 7th to 8th among speaker brands in New Zealand.

How are Ultimate Ears’ branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Ultimate Ears’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ue boom
  • ue boom speaker
  • ultimate ears
  • ultimate ears megaboom
  • ultimate ears soundbar
  • ultimate ears speaker
  • ultimate ears wonderboom
  • ultimateears

How the Brand Demand Index is measured

Who owns Ultimate Ears?

Ultimate Ears is owned by Logitech. Brandwave also tracks Logitech, owned by the same company, in New Zealand.

Do you work for Ultimate Ears? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ultimate Ears compete?

Ultimate Ears is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Speaker brands5th of 127.3%Shown above
Bluetooth speaker brands5th of 86.3%Show ranking
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Is Ultimate Ears your brand?

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